Today's Kitchen, AI Becomes A Secret Bumbu For The Success Of The Culinary Industry

Illustration of AI and culinary industry (Freepic)

JAKARTA - The culinary industry continues to move quickly, and it is not only a matter of taste that determines success. Behind the kitchen screen and the hecticness of customer tables, there is one thing that is now starting to become a serious concern for business actors, namely artificial intelligence or AI. AI helps process data into smart and targeted business decisions.

If in the past AI felt like a future discourse, now it's actually part of everyday life. A report from Microsoft and LinkedIn shows that 92% of intellectual workers in Indonesia have used a generating AI in their work, this figure even exceeds the global average of only 75%. This means that interest in AI is not only high, but has become a real trend in Indonesia.

However, it is important to remember that AI is not an instant solution. Like humans, AI takes time to learn, adapt, and recognize business rhythms. Therefore, the sooner a business starts using AI, the greater the chance it will grow stronger in the future.

Culinary businesses are known to be fast, dynamic, and full of challenges. Many important decisions are still often taken based on intuition, and the time to analyze operational data is often very limited.

This is where the role of AI becomes very relevant. With the help of AI-based digital assistants, business actors can convert daily data into a more effective and sustainable business strategy.

One example of the interesting implementation of AI comes through the launch of OLIN, a special smart assistant for the culinary industry. Designed after two years of research and training, this system does not work passively like many AIs in general.

In contrast, OLIN analyzes daily data, reads sales trends, and provides business recommendations that can be directly implemented. According to GUNawan, Co-Founder & CEO is one of the providers of culinary technology solutions, the use of AI is no longer an option, but a necessity.

Today's use of AI is no longer a matter of whether or not. Like it or not, AI is indeed medium, and will continue to change the way we run our daily business. So the question now is are we ready to survive in the midst of a completely changing way of competing? " said Gunawan, from the official statement of the ESB.

Gunawan emphasized that although AI is not a magical solution that works immediately, the benefits are very large when applied from an early age. Some culinary business players have felt firsthand the positive impact of using this AI-based system.

kaburn S. Subagio, the owner of the Hongkong Bay restaurant, revealed that AI is very helpful in making promotional strategies.

pantas juga menyebut sejak awal bersediri, restorannya sudah menggunakan sistem terintegrasi sebagai foundation operasional dan keuangan. Bahkan dengan ketembatan staf, sistem digital yang digunakan memungkinkan operasional tetap berjalan lancar.

"The right technology not only simplifies work, but also gives a sense of calm to face daily challenges," said kalin.

Meanwhile, Ayu Switriani, the F&B Director of Temuku, highlighted the important role of technology in formulating a more confident business strategy. According to her, the digital system has become a basic necessity in running current culinary businesses

"We know that many business actors are still comfortable manually or doubtful about the initial costs. But in the midst of increasingly complex business challenges, a system like this is the key to building a brand that is consistent and ready to develop," said Ayu.

For Temuku, technology is a long-term investment not only for efficiency, but also for global expansion and competitiveness.

"With a solid digital foundation, we believe Temuku can go further, from a strong local brand, towards national and even global competitiveness," said Ayu.

AI systems such as OLIN are equipped with various features, ranging from sales projections, potential detection of fraud, to customer behavior-based promotional recommendations. After a minimum use of three months, the system is claimed to be able to achieve analytical accuracy of up to 98%, as well as encourage an increase in sales of more than 50%.

With an easy-to-use approach, AI like this is not just an aid technology, but is like having a complete team, from business analysts, accountants, to consultants who are ready to help important decisions every day.

Behind all these innovations, there is a spirit of building a healthier, collaborative, and adaptive culinary industry. The #BebasCemas campaign is part of this movement, encouraging business actors to abandon a troublesome manual system, and switch to a data-based approach.

We are building this solution because we see firsthand how business actors have difficulty making important decisions without integrated and real-time data. AI is not here to replace humans, but to strengthen human connections, so that business owners can focus on the most valuable things, namely building a team and creating the best experience for customers. " said Gunawan

Apart from technology, this movement also strengthens the community side through the #BebasCemas Community, the sharing space and learning together. Because in the end, what strengthens an industry is not only the system, but also the ecosystem.