Review And Community Become The Determinant Of The Young Generation For Shopping For Beauty Products

Illustration of online shopping for beauty products. (Freepic)

JAKARTA - In the fast-paced digital era, the way Indonesians, especially the younger generation, choose and buy beauty products, has experienced a significant shift.

Currently, no longer just relying on advertisements or recommendations from public figures, consumers believe in reviews from fellow users and the strength of the online community.

This trend shows that the purchase decision is not solely based on large brands or attractive packaging. On the contrary, authentic experiences, honest testimonials, and active discussions in the beauty Enthusiast community are the main factors that affect consumer choice.

This phenomenon indicates the emergence of a smarter, mindful, and connected shopping pattern. Consumers now not only want to look beautiful, but also feel confident that the products they choose match their needs, skin type, to the personal values they believe in.

This is where reliable reviews and community engagement play an important role in establishing a more inclusive and informative shopping ecosystem.

This tendency encourages many digital platforms to provide shopping experiences that are not only practical, but also personal and inspiring. One approach that is now popular is to unite e-commerce services with review features, personalization, and the community in one application.

Ghea Yantra, SVP Marketing Operations Social Bella mengatakan, inovasi teknologi perlu dilakukan untuk mempermudah pengguna dalam menemukan produk kecantikan yang sesuai, melalui integrasi fitur ulasan, komunitas, dan kemudahan berbelanja dalam satu platform.

"Hanya dengan satu genggaman, semua kebutuhan mulai dari baca review dan konten mengenai merek dan produk yang diinginkan, kemudahan untuk membeli produk kapan saja dan di mana saja, hingga bertemu bahkan bergabung dengan komunitas yang saling mendukung dan menginspirasi," jelasnya dalam keterangan pers Soco App kepada VOI.

Ghea Yantra, SVP Marketing Operations Social Bella mengatakan, inovasi teknologi perlu dilakukan untuk mempermudah pengguna dalam menemukan produk kecantikan yang sesuai, melalui integrasi fitur ulasan, komunitas, dan kemudahan berbelanja dalam satu platform.

"Hanya dengan satu genggaman, semua kebutuhan mulai dari baca review dan konten mengenai merek dan produk yang diinginkan, kemudahan untuk membeli produk kapan saja dan di mana saja, hingga bertemu bahkan bergabung dengan komunitas yang saling mendukung dan menginspirasi," jelasnya dalam keterangan pers Soco App kepada VOI.

Ghea Yantra, SVP Marketing Operations Social Bella mengatakan, inovasi teknologi perlu dilakukan untuk mempermudah pengguna dalam menemukan produk kecantikan yang sesuai, melalui integrasi fitur ulasan, komunitas, dan kemudahan berbelanja dalam satu platform.

"Hanya dengan satu genggaman, semua kebutuhan mulai dari baca review dan konten mengenai merek dan produk yang diinginkan, kemudahan untuk membeli produk kapan saja dan di mana saja, hingga bertemu bahkan bergabung dengan komunitas yang saling mendukung dan menginspirasi," jelasnya dalam keterangan pers Soco App kepada VOI.

Ghea Yantra, SVP Marketing Operations Social Bella mengatakan, inovasi teknologi perlu dilakukan untuk mempermudah pengguna dalam menemukan produk kecantikan yang sesuai, melalui integrasi fitur ulasan, komunitas, dan kemudahan berbelanja dalam satu platform.

"Hanya dengan satu genggaman, semua kebutuhan mulai dari baca review dan konten mengenai merek dan produk yang diinginkan, kemudahan untuk membeli produk kapan saja dan di mana saja, hingga bertemu bahkan bergabung dengan komunitas yang saling mendukung dan menginspirasi," jelasnya dalam keterangan pers Soco App kepada VOI.

Ghea Yantra, SVP Marketing Operations Social Bella mengatakan, inovasi teknologi perlu dilakukan untuk mempermudah pengguna dalam menemukan produk kecantikan yang sesuai, melalui integrasi fitur ulasan, komunitas, dan kemudahan berbelanja dalam satu platform.

"Hanya dengan satu genggaman, semua kebutuhan mulai dari baca review dan konten mengenai merek dan produk yang diinginkan, kemudahan untuk membeli produk kapan saja dan di mana saja, hingga bertemu bahkan bergabung dengan komunitas yang saling mendukung dan menginspirasi," jelasnya dalam keterangan pers Soco App kepada VOI.

Ghea Yantra, SVP Marketing Operations Social Bella mengatakan, inovasi teknologi perlu dilakukan untuk mempermudah pengguna dalam menemukan produk kecantikan yang sesuai, melalui integrasi fitur ulasan, komunitas, dan kemudahan berbelanja dalam satu platform.

"Hanya dengan satu genggaman, semua kebutuhan mulai dari baca review dan konten mengenai merek dan produk yang diinginkan, kemudahan untuk membeli produk kapan saja dan di mana saja, hingga bertemu bahkan bergabung dengan komunitas yang saling mendukung dan menginspirasi," jelasnya dalam keterangan pers Soco App kepada VOI.

Ghea Yantra, SVP Marketing Operations Social Bella said technological innovation needs to be done to make it easier for users to find appropriate beauty products, through the integration of review features, communities, and convenience of shopping on one platform.

"With just one hand, all needs start from reading reviews and content about the brands and products you want, the ease to buy products anytime and anywhere, to meeting and even joining communities that support and inspire each other," he explained in a press statement from Soco App to VOI.

Through increasingly sophisticated technological developments, users can adjust their beauty profiles based on skin types, specific needs, and shopping habits. Based on this data, the system will provide more accurate product recommendations, so that the process of choosing products becomes faster and more relevant.

In fact, some applications allow users to scan product barcodes directly in physical stores, to immediately view details and reviews before deciding to buy.

One feature that is highly appreciated by users is the existence of product reviews written directly by fellow users and experts in the beauty field. Starting from make-up artists, dermatologists, to hair stylists, their contribution is an important reference source for many people in making wiser shopping decisions.

Not only that, there is also a reward system or point of loyalty for those who actively write reviews and share experiences, which can then be exchanged for selected products.

However, this digital experience does not stop there. Several platforms also form an online community that brings together users with the same interests. Here, they can share stories with each other, exchange recommendations, and build collaboration as creator content.

"We are trying to build an inclusive space from various backgrounds to connect and grow together. Starting from the world of beauty, now we are expanding into other interests such as fashion, foodies, sports & wellness, to K-Culture, along with the growing trend," added Ghea.

This space is a place to study and develop, as experienced by Amanda Karina Putri, a content creator who started her journey from the digital community.

"Starting from fun creating content, this community makes me understand my direction and goals as a creator. Support from fellow members means a lot in shaping the mindset and network I have today," he said.

This kind of digital community is now widespread, not only discussing beauty, but also other interests such as fashion, culinary, sports, to Korean pop culture. This expansion shows that the trend of spending and content consumption cannot be separated from everyday lifestyles. This platform that is able to answer the inter-interest needs has the opportunity to grow bigger in the future of the Indonesian beauty industry.