Through Fashion And Culinary, Nusantara Wave Is Increasingly Echoing In Paris

Illustration of the fashion industry in Paris. (Pexels/Yovan Verma)

JAKARTA - Paris, France, is an attraction for the citizens of the world because it is a qiblat of global cultural modes and gateways. With this status, Paris is considered very potential to strengthen the existence of Indonesian fashion, especially batik, weaving, and other ethnic designs.

This can be seen in Indonesia's involvement in Paris Fashion Week for two consecutive years. This participation is considered an important foundation that must be continued.

Paris and his people are very enthusiastic about fashion. This is our strength. Participation in Paris Fashion Week opens the eyes of the world for the beauty of Indonesian designers' works. Hopefully this will continue," said the Paris Embassy Trade Attache, Harry Putranto, when receiving the Master Bagasi audine at the Paris Embassy office, from an official statement, on Tuesday, July 29, 2025.

Apart from fashion, the Indonesian Embassy also highlighted Indonesian culinary delights which are also increasingly popular in Paris. Precisely are Indonesian coffee and sugar palm as rare products that are sought after and have loyal market targets in France, as well as other European countries.

Seeing Indonesia's increasingly popular fashion and culinary, the Nusantara Wave or the Nusantara Wave is now also increasingly resonant in Paris, France. Thus, to bridge the needs of thousands of Indonesian Diaspora in Paris, the Master Bagasi together with the Bentala Project held a strategic audience with the Embassy of the Republic of Indonesia (KBRI) in Paris.

Nusantara Wave is a form of diplomacy from the people for the world. This is not just a promotion of culture, but how our products, from chili sauce, coffee, to batik can really be present in people's homes, and be part of their daily lives," explained Yola Tasja Fadhilah, Head of Logistics Master Bagasi.

New diplomacy that prioritizes the role of the people, especially local and diaspora brand players, is increasingly echoed, to introduce Indonesia through products and culture that can be accessed and felt directly by the world.

The Indonesian Embassy in Paris itself opens a wide space to support these activities. Such as providing concrete access and opportunities to be involved in various diplomatic activities, as well as the promotion of Indonesian culture in France and Europe.

We are very open to collaboration with Master Bagasi. There will be a lot of synergy space to support Indonesian economic and cultural diplomacy in France and Europe," concluded Harry Putranto.