Through Impressive Pop Ups, Iconic Jelly Shoes Showcases Futura Collection

Jelly shoes are iconic (Doc. Melissa)

JAKARTA - Brazil's Brand footwear & accessssories, has hit the fashion industry again in a unique way in introducing the latest collection of Fall / Winter 2025.

The campaign is also very inspiring in describing this campaign as an idea-driven campaign that imagines, describes and builds dreams of the future.

This concept is also present in Melissa Futura's collection, from a classic silhouette that is being interpreted to a new icon that is being developed. Futura's collection brings innovation at every step, inspiring its users of all ages to shape their own future in a brave style.

BradMarketing Melissa, Veronica Fesnila said, Futura Pop-Up is an immersive space with a retro-futuristic concept, which combines elements of past-era nostalgia with an interpretation of the future.

"Bawaimaginasi masa lalu tentang masa depan, pop-up ini dimenuhielemen geosis, warna-warna solid, dan detail glossy yang menghadirkan susa futuristik bernuansa retro," ucapnya saat ditemukan belum lama ini.

Visitors can experience a bold, playful, and colorful visual experience, accompanied by a series of iconic jelly shoes collections that have become symbols of thisbrand. Monolithic objects-shaped installations are scattered inside the area, with a solid plain surface background highlighting futuristic impressions but still connected with retro aesthetics.

Head of Marketing Communication Melissa Indonesia, Sara Calista said, brands always focus on innovation.

"We present Melissa Futura Pop-Up with an interactive area that combines creativity and innovation by sticking to Melissa's DNA, namely fashion, art, and design. One of its highlights is collaboration with Nodaleto, a soulier label from Paris known as block heels statement, architectural touch, and retro-modern nuances. Designed in Paris and made in Italy, Nodaleto represents a bold self-expression and style, now present in the jelly version that plays satisfactorily Melissa," he said.

Melissa x Nodaleto's collection collaborates with Melissa's typical jelly shoes with an exclusive design that redefines the modern concept of feminity. Melissa x Nodaleto includes Melissa Ruby Ballet Flats and Melissa Possession in a gradian palette that depicts sunset and sunrise in the summer. A fresh look for daily life. Both use materials patented by Melissa, namely Melflexmen.

Sara further explained, 'Melisa x Nodaleto is a shoe design manifestation that combines the distinctive aesthetics and visionary DNA of the two. Starting from the idea of presenting a perfect summer shoe, which is not only comfortable, but also iconic.'