Clinical Tested Skincare Becomes A New Priority, More Selective Consumers Choose Products

Illustration using skincare (Freepik)

JAKARTA - In recent years, skin care trends have experienced a significant shift. People are now no longer just looking for products that are viral or promise instant results.

In the midst of the flood of skincare products in the market, which often overclaim benefits, consumers are increasingly critical and prioritize products with scientifically proven benefits. Clinical trial-based products with safe and standardized active materials are the main needs among modern skincare users.

Responding to these demands, not a few brands of skin care made updates to the product lines offered.

"We are carrying out a comprehensive transformation starting from improving the quality of the ingredient that prioritizes innovation and scientific tests to changing the appearance of product packaging. We are doing all of this to answer the needs of every consumer condition who has different skin problems," said Irene Ursula, Founder of Beauty Haul Group, in a written statement to VOI.

Carrying a new approach entitled "Clinically Proven, Science-Based Ingredients", this brand of skin care affirms its commitment to present a formula according to the right dose and quality according to a global standard scientific test.

All of this was done starting from the selection of active materials based on research, formulation process, to packaging to make them more informative and transparent towards consumers with various types of skin problems.

For example, the skincare series of serums titled Skinboosters. This beauty care line was developed to overcome the main needs of the skin, namely brightening, overcoming acne, calming sensitive skin, and maintaining hydration and premature aging.

The formula is also adjusted by highlighting a number of contents such as GLASS-C 12% Vitamin C + GlutaBrightTM + Ferulic Serum and GlutaBright, active ingredients that can work through a thorough approach that includes protection against external exposure, improvement of skin stains, and prevention of excessive melanin formation.

According to the results of trials on consumers, the routine use of this serum shows changes in skin color that are more equitable and healthy in just one week, without causing irritation. The formula is light and absorbs quickly, so it is suitable for daily use by various skin types, including sensitive ones.

"This series of SkinBooster lines began to be introduced exclusively on June 23'30, 2025 at the Shopee Official Store Sometinic on June 23-30, 2025. After that, this product will also be available in various e-commerce and other beauty stores throughout Indonesia," concluded Irene.