Live! Viva Cosmetics Holds Prime Zumba Celebration While Celebrating New Cleanser Launch

Viva Cosmetics 1st Zumba Celebration. (Doc. Ist)

JAKARTA More than 200 participants packed the Gelora Bung Karno (GBK) area, South Jakarta, at the Viva Cosmetics 1st Zumba Celebration event which was held on Saturday, June 1, 2025. This event not only presented an exciting zumba session with three instructors from Zumba Instruktor Network (ZIN), but also celebrated the launch of its newest product: Viva Milk Cleanser Mawar, a facial cleaning that is formulated specifically for sensitive skin.

Carrying the theme 'How Centil Cantik', this event successfully combines a healthy and beauty lifestyle. Vivers'as for the loyal user community Viva 'comes with enthusiasm, wears sporty and colorful outfits, ready to move while having fun. The event was also enlivened by influencer Winona Aranta in the beauty talk session and Gabriella Cecilia as MC which brought the atmosphere to life.

"We look good when we feel good, Viva wants friends to have the best choice for a healthy body and soft skin," said Viva Cosmetics Brand Manager Anna Setiawati, in her official statement, Wednesday, June 4.

As the legendary local brand that has existed since 1962, Viva Cosmetics is known for its mainstay duo: Milk Cleanser and Face Tonic. Now, the latest innovation comes through Viva Milk Cleanser Mawar, which is enriched in rose extraordinary, panthenol, vitamin E, and collagen' ideals for sensitive and suitable skins, which is used as the first step in double cleansing before using Viva Air Mawar.

I immediately liked knowing that Viva had a cleaner with rose ingredients. In addition to calming, she helps take care of the skin pH. Cleansing is very important for skin health, especially if you have sensitive skin," said Winona, the beauty talk speaker.

In addition to making the body fitter, this event is also full of exciting surprises. Starting from makeup competition, prize challenge, to attractive door prizes such as Polaroid, MAP vouchers, and limited edition free products from Viva Cosmetics. The atmosphere is even more lively when participants show enthusiasm until the end of the event.

One of the participants, Diana, a resident of Jakarta, admitted that she was happy to be able to participate. The Zumba is really fun! We are healthy, happy, and able to bond together. "I have also known Viva since I was little, now my child is also using the product," he said proudly.

As a brand that has just won the Indonesia Living Legend Companies & Brand award, Viva Cosmetics continues to innovate and expand its distribution. Now, Viva products can be obtained easily through official websites, e-commerce platforms, to traditional and modern cosmetic stores throughout Indonesia.