New ERA Celebrates 59FIFTY Day, The Journey Of A Baseball Hat That Is Now An Iconic Topi In The World Of Sport And Pop Culture

59FIFTY (Doc. NEW ERA) hat collection

JAKARTA - The history of the 59FIFTY hat is closely related to New ERA's journey as the pioneer of American baseball caps in the 1930s. Initially, it only produced baseball caps for the Cleveland Indians team. Thanks to the positive response from fans, it was increasingly trusted to produce hats for various other Major League Baseball (MLB) teams.

In celebration of the existence of the iconic and influential 59FIFTY hat in the world of sports and pop culture since the 1950s, New ERA held the 71st 59FIFTY Day in Indonesia.

This year, New ERA has the theme The Fitted Family, which means, this hat unites all groups, from athletes, creators, to everyday fans; to have a place in the New ERA extended family. This year, New ERA presents five 59FIFTY hat silhouettes, the most complete in history.

Then, in 1954, New ERA founder Harold Koch was inspired to redesign the old version of the baseball hat, to 59FIFTY; that is a suitably fit hat on the head without an adjustmental strap, with a firm crown and a flat visor. This hat later became the official standard of the entire Major League Baseball (MLB) team.

In addition to strengthening existence among the baseball community, the popularity of 59FIFTY has also penetrated fashion and music scenarios, making this hat an important item in streetwear fashion.

The 59FIFTY Topi itself does not only exist in the baseball community, but also other sports such as basketball and football, as well as the hip hop, automotive, K-pop, fashion, to wellness communities. We really believe in community strength and want to continue to expand the variety of our collections, of course without forgetting the cultural roots of this hat, namely the baseball community, so we celebrate by presenting the Batting Cage experience," said Martina Harianda Mutis, Sports Brand Marketing General Manager MAP Active.

Introduce the most complete 59FIFTY collection

This time, New ERA introduced the most complete collection of 59FIFTY exclusives, plus its newest silhouette, the Split Panel. As for some of its newest collections:

Classical BLACK 59FIFTY dance made by Specialty Moon fabrik 59FIFTYLOW PROFILE blue-and-white LINE made from pinstripe denimmen 59FIFTYES RETRO CROWN gray made by OM Melton Wool,menye 59FIFTYAU A-FRAME beautified with cotton accents.menye 59FIFTYES SPLIT PANEL made from Ripstop nylon

The 59FIFTY Split Panel has a sturdy and fitted crown shape of 59FIFTY, forming three unique panels. The design of the two panels at the front also provides greater space for design custom, such as sablon or bordir.

In design, 59FIFTYwas still present with variations in sports league logos such as MajorLeague Baseball/MLB (New York Total, LA total, Chicago White total, and others), NBA (Chicago Bulls, Lakers, Celtics, and others), and NFL (New York Giants, Las VegasRaiders, etc.).

59FIFTY is a hat that can be an expression for anyone. The key to maximum comfort is finding the right size, because the fitting stamp is a matter of appreciation. Once the right size is found, this hat can be adapted to a personal style, wants to appear clean and minimalist, or mix and match with a bold outfit. With a clean and timeless silhouette, 59FIFTY is suitable for everyone, both boys and girls, with an Edgy, street style, or even simpler, "said Joshua Prakoso Wibowo, Adiperkasa's Active MAP Brand Marketing Manager.