JAKARTA - Content creators, aka content creators, are currently one of the professions that is in demand by many people, especially among young people including generation Z or gen Z.

This content creator works by creating content in digital media, such as videos or writing, which can be uploaded to private or corporate accounts.

This field of work is increasingly in demand because it is very promising. However, competition in the content creator world is also tight, so a precise strategy is needed if you want to succeed.

According to TikTok Indonesia Communications Director, Anggini Setiawan, what needs to be done to succeed in becoming a content creator is to create content that focuses on its discussion and is consistent. These tips are very useful, especially for those who create and upload content on TikTok.

"If on TikTok we do have a personalized recommendation system or the cool language is an algorithm. This algorithm is studied as a consistency of our own content," said Anggini Setiawan in the Sudirman area, Central Jakarta, on Monday, March 17, 2025.

"Focus what the content is about, then the second is consistency too, so every day the content exists," he added.

By consistently creating content on TikTok and carrying a topic of discussion, the algorithm will find it easier to work on spreading the content. That way, your content and account can attract people who have an interest in the things you discuss.

"Therefore (consistency) is a way of communicating with the TikTok recommendation machine so that the content will reach the community that has interest in this field," Anggini continued.


The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)