Tea Consumption Increases, Glass Packaging Becomes An Innovation That Educates Tea Lovers

Illustration of tea glasses (Unsplash)

JAKARTA - Throughout 2023, the Indonesian Central Statistics Agency (BPS) recorded that national tea production reached 116.51 thousand tons. The Indonesian Tea and Kina Research Center stated that the amount of tea consumption per capita for the Indonesian people was 0.38 kg.

This consumption includes powdered tea, teabags and packaged tea (ready to drink). The tea drink market in Indonesia is still very promising. Tonny Harmawan, CEO of PT CS2 PATA SEHAT, said that his party had been around for more than two decades serving tea lovers.

"As a tea product in original Indonesian packaging, it will not be able to survive without the trust of consumers. Born from an innovative idea to make tea products with different packaging from the packaging that has been circulating, glass packaging breaks through the market with tea products in packaged ready to drink using real tea leaves," he said through an official broadcast.

So it's no wonder, he continued, based on the Nielsen Indonesia survey in 2011, glass packaging tea became the market leader and the main choice for Indonesian consumers. For this reason, his party held an activity that reminded the public that glass tea has always presented the best quality of ready-to-eat tea made of brewed tea leaves.

(Rain tea)

The delicious taste of tea and the affordable price are still the main factors for consumers. So our strategy is to provide quality packaged tea made from real tea leaves and the price is very affordable," added Kristin, Marketing Director of TEH GLASS in the context of the 18th birthday event.

Currently, Tasikmalaya with a share of 65% of land is listed as the province with the largest consumption of tea in Indonesia.