Lady Gaga Makes The Mascara Cosmetics Line For Longer Eyes And Votes

Lady Gaga in the LAboratories Haus cosmetic campaign (ANTARA News/Instagram)

JAKARTA - Haus Labs, Lady Gaga's cosmetic brand, introduced their latest mascara product, "Structural Maskara B."

This product is developed with the formula "B-Silk," a type of amino acid inspired by hair care, which aims to increase the length and volume of eyelashes.

Reporting from Billboard, this mascara is claimed to be able to provide intense colors, flexible handles, and volumes that can be adjusted to additional layers. This product is also designed so that it doesn't fade easily for up to 12 hours of use.

In addition, the content of rice protein in this mascara formula is said to play a role in the eyelash menutrition so that it looks longer. Several reviews say that the mascara texture feels soft, does not cause debris, and can provide visible changes even if it is only one layer.

In terms of performance, this mascara is said to have good resilience, providing concentrated black results, not clotting, and easy to apply.

The formulation is also designed to be suitable for various types of eyelashes and eye shape, which can facilitate the use of professional makeup artists.

According to Haus Labs, the mascara has gone through clinical trials by an eye specialist and is declared hypoallergenic, making it safe to use for sensitive eye owners and contact lens users.

Currently, "Structural Maskara B" products are available exclusively on several platforms, including Sephora in the United States, Canada, UK, and Europe, and can be purchased through the official website of guarlabs.com.

As part of its social commitment, Haus Labs stated that one dollar of each sale of this mascara will be donated to the "Born This Way Foundation," a foundation founded by Lady Gaga to support mental health awareness and provide resources for the younger generation.