JAKARTA - Gender equality is still an issue fought for in various countries, including China.

Recently, an influencer in China, Zhu Miaolin, also known as Ah Miao, invited his male friends to wear a 'continuous envelope', which resembles a bra as a form of support for women's rights.

Reported by VOI from the South Morning China Post page on Friday, January 31, this action comes amid growing awareness of gender inequality in China, especially after the 2020 National Census revealed that there were 34.9 million more men than women, the impact of the one-child policy that lasted for decades.

In March 2024, various proposals from high-ranking officials increasingly highlighted the challenges that women face in careers and household life. This gender inequality is one of the reasons why many young women are reluctant to have a family.

Zhu introduces the concept of 'pumping jakun', an accessory similar to a plug, as a form of satire against social norms that only demand women to cover certain parts of the body. According to him, men's jakun is also a sensitive area, just like women's breasts. In fact, a netizen argues that in certain situations, jakun can also have sexual attraction.

"If women wear bras to protect their genitals, why not men? Jakun closures are for them," wrote one netizen, asserting that treatment of the bodies of men and women should be equal.

This product has also begun circulating on China's e-commerce platform with prices ranging from 5 to 20 yuan (around Rp11-45 thousand), available in a variety of materials such asferromy, skin, and lace. One of the pignose-shaped models has sold more than 7,000 units.

In addition to the "bra Jakun," Zhu also often makes satirical videos that reverse gender roles. In the video, she displays a scenario where women become breadwinners. While men take on domestic roles, a concept that often appears in arts and literature.

In one of the videos, Zhu pretends to be a ruling wife, smokes a cotton bud, pats her stomach, and screams at her boyfriend who is cleaning the house.

"If you can't help your daughter, just go back to your father's house!" he said.

In another video, he teases a man on the street, "You are very handsome, want to go seduce other women huh?".

There is also a scene where Zhu and her friends hug a handsome man at the bar. Meanwhile, his girlfriend complained at home.

"Why do good women start drinking and not come home after having a boyfriend?" he added

The content of the satirical managed to attract public attention. This makes it viral with more than 500 thousand followers on Chinese social media. In fact, some of the videos won more than one million likes.

A man who watched his video admitted that he finally understood the feelings of women who often experienced harassment.

"I've never felt the anger, fear, and helplessness that women feel when they are harassed by men," he said in the comments column.

Zhu's popularity sparked a new trend where many female influencers in China create similar content. One of them is Hua Xiaoyu, which managed to collect more than one million followers by imitating rich but stingy men, using a mix of Mandarin and English.

There is also Zhou Yingjun, who plays the man in a loud voice, likes to give lectures, and throws cheap returns. Now, he has more than 800,000 followers.

Although most of this content aims to entertain and attract attention, this trend remains a reflection of the gender inequality that is still happening in society. Through humor and satire, these influencers have succeeded in voicing social issues that have been rarely discussed openly.


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