Bringing The Spirit Of The Wooden Snake Year, The Headwear Industry Shows A Brave Transformation Of Expression

Lunar New Year (Doc. NEW ERA) special collection

JAKARTA - Entering the year of the wooden snake, the fashion world is filled with innovations and new trends that reflect the spirit of modernity and courage to express itself. In line with this trend, the pioneer of the New ERA headwear industry launched a special collection that combines Chinese traditions with the American Aesthetics of the YEAR OF THE SNAKE Collection featuring head coverings and clothes with a unique embroidery touch with snake motifs, presenting a stylish and trendy look for the new year.

Departing from New Year's tradition, New Era distributors want to change their vacation wardrobe palette from a very saturated tone like red and purple to black and white classics.

The Year of the Wooden Snake has its own uniqueness because it combines the characteristics of a wise Snake with the Kayu element which symbolizes transformation and creativity. In line with this meaning, this collection presents a snake design that arises with a gold embroidery to provide a new year look for sports-street fashion lovers who are simple and chic but still brave," said Martina Harianda Mutis, General Manager of Brand Marketing Sports MAP Active.

(Doc. NEW ERA)

Through the ten caps released, including 9FIFTY, 9FORTY, 9FORTY A-FRAME, 9TWENTY SMALL, and BUCKET. Each hat features a PU skin shield with a snake patterned coating that gives a distinctive touch. Four of them adopt the pattern of imitation snake skin, combined with a black and purple design and the Lakers logo to honor the spirit of Black Mamba Kobe Bryant.

Not only hats, this collection introduces a variety of clothing collections that present four short-sleeved T-shirts, two women short-sleeved shirts, and mini bags to complement appearances. Each T-shirt is available in two color choices, namely cream and black, with the design of a bordir logo arising with snake motifs, as well as a mini pocket decorated with fine gold embroidered on the chest. A mini bag with a simple and compact design, decorated with the New York