UMKM Fashion Bazaar To Coffee Seed Education From NTT

East Indonesian charm bazaar (Instagram/@pesonatimur.indonesia)

East Nusa Tenggara (NTT) is known to be rich in culture, nature, and the potential for abundant natural resources. One of the sectors experiencing rapid development in this region is Micro, Small and Medium Enterprises (MSMEs).

Various local products from NTT are now starting to attract the attention of the domestic and international market, especially on natural wealth and cultural heritage. Two prominent examples of NTT MSMEs are the coffee and fashion industry. Through creative and innovation processes, these two sectors not only reflect local economic potential, but also introduce NTT identities to the world.

A total of 111 MSME partners fostered by BUMN PT Perusahaan Listrik Negara (Persero), PT Jasa Raharja, PT ASDP Indonesia Ferry (Persero), PT Pelayaran Nasional Indonesia (Persero) and PT Pembangunan Wisata Indonesia /ITDC as well as the Digital MSME Market (PaDi UMKM), the majority of which come from the East Nusa Tenggara (NTT) region such as from Ende, Bajawa, Sabu Raijua and Labuan Bajo featuring a variety of products.

Products displayed from the categories of food and beverages, fashion, craft (kriya) and the Labuan Bajo NTT tourist & travel destination service in the edition of the UMKM Bazaar for Indonesia themed 'East Indonesia Personnel' at the Sarinah Jakarta Building, November 21-24, 2024.

The event of Eastern Pesona Indonesia in Jakarta is a continuation of the previous edition which was successfully held at Marina Plaza Merourah Labuan Bajo on November 8, 2024 as a demonstration by the nation's children in the handicraft, fashion and drinks sectors typical of the leading tourist destination area of Eastern Indonesia.

Packed as an innovative and creative activity focused on developing tourist destination MSME products, the East Pesona Indonesia MSME Bazar presents the latest work of MSME actors with a main target audience of domestic and foreign tourists to be able to take advantage of and feel proud of various typical products of eastern Indonesia.

As a place to show the creativity of the tourist destination community in processing local resources into selling-valued products, Bazar UMKM Pesona Timur Indonesia which lasted 4 days at the Sarinah Jakarta Building displays a variety of exhibition-supporting activities such as Product Demo by BUMN Development MSMEs, Workshop on Rug Tufting, Sasando music performances, Melodius Band and Adellia Michelle, fashion demonstrations by the Etnik Nusantara Community and Yura Yunita's guest star appearance.

In particular, the Specialty Coffee Association of Indonesia (SCAI) held a series of innovative attractive activities with the Workshop "Latte Art", Talkshow & Coaching "Coffee Culture Around the World" and Manual Brew Competition.

A series of activities that focus on education about the coffee industry from coffee beans and local processed products that are adapted to market developments to make coffee not only a need for beverages, but also a lifestyle that also features mentor Ryan Wibawa World Brewers Cup 3rd 2024.

In addition to being a competition event, it also introduces Indonesian coffee stories, ranging from brewing techniques to insights into types of Indonesian coffee beans.

"We hope that the Indonesian people will be increasingly proud to use local products to support the competitiveness of Indonesian MSMEs and can foster public enthusiasm for MSME products," said Alois Wisnu Hardana, Corporate Secretary of PT PLN (Persero), when met by Sarinah, Jakarta on Friday, November 22, 2024.

"So the synergy between the Ministry of SOEs and state-owned companies is very important to support the development and development of MSMEs. Hopefully this collaboration will continue to bring Indonesian MSMEs to Go Digital and Go Global." he continued

This East Pesona Indonesia activity was initiated by the Ministry of SOEs and is an important part of the implementation of strategic programs to encourage national economic growth, especially in the MSME and tourism sectors in eastern Indonesia, which is running in line with the Proudly Made in Indonesia and Proud to Travel in Indonesia (Gernas BBI/BBWI) program.