YOGYAKARTA - Black Friday is a day that discount hunters have been waiting for, which holds an interesting history. Curious how history and the beginning were? Let's get to know the black friday further in this article
The term "Black Friday" originally referred to the chaos that occurred in Philadelphia on Friday after Thanksgiving. However, over time, the meaning of Black Friday transformed into the biggest shopping day of the year.
Reporting from the First Post page, Black Friday is a term used to describe Friday after Thanksgiving in the United States, which has been a synchronize with retail sales and massive discounts.
Black Friday marked the start of the Christmas shopping season in the United States, with sellers offering massive discounts on a variety of products. Sales continued until Monday (Cyber Monday) or for a week (Cyber Week).
Black Friday falls on Friday after Thanksgiving Day in the United States. This year Black Friday falls on November 29, 2024. It will also officially mark the start of the holiday shopping season and sellers will offer massive discounts for a variety of products and services.
The term "Black Friday" comes from Philadelphia in the 1950s, where this term was used to describe the chaotic traffic conditions and crowds that occurred on Friday after Thanksgiving.
This term was originally associated with a negative connotation of traffic congestion and public chaos. However, in the 1980s, sellers began to frame the term "Black Friday" to sign a positive turning point in their financial year.
The sellers adopted accounting practices to refer to profits as "black patterns" and losses as "red patterns". By linking Black Friday with a red-to-black transition, retailers aim to create a more positive image for the shopping event.
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Over time, the term "Black Friday" gained national recognition and became a synchronize with post-Chanksgiving shopping craze. Since then, this term has spread to other countries, although its significance and popularity may be different.
In recent years, Black Friday has expanded beyond traditional store spending to include online shopping. Since the Covid-19 pandemic, online shopping has gained massive attention.
Then Cyber Monday, Monday after Thanksgiving, has emerged as a significant online shopping event, completing Black Friday and extending the holiday shopping season further.
Some sellers have also often turned one-day sales into full-week sales and called them "Cyber Week".
Black Friday has now grown into a major shopping event, attracting millions of consumers who want to take advantage of the huge discounts offered by retailers.
Now Black Friday has become a cultural phenomenon, with many planning their shopping trips ahead of time and even camping overnight in front of the shop to be the first in line.
For retailers, Black Friday is an important opportunity to increase their annual sales and profits. Interestingly, many consumers made most of their holiday purchases that day.
In conclusion, Black Friday has grown from a term related to traffic chaos to a major retail event marked by significant discounts and consumer enthusiasm.
Black Friday has become a cultural phenomenon, marking the start of the holiday shopping season and offering both consumers and retailers unique opportunities to take advantage of the holiday spirit.
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