Explanation, Excellence, As Well As Prospects Of The Department Of Digital Business

Digital business department (Freepik Image)

YOGYAKARTA - In the Industrial era of 5.0, the world of education in Indonesia underwent a major transformation, especially in higher education. Now, many universities in Indonesia, both public and private, offer new study programs that are tailored to the needs of the times, one of which is majoring in digital business.

This field is considered a "current course" because it appears along with the rapid development of technology and the changing needs of the world of work.

The digital business department is a branch of economic and business science that combines aspects of management, business, and digital technology. The focus is developing a business model that operates on online platforms.

These major students learn to use the internet as a means of optimizing business and utilizing various digital media according to their business model. Because it is in the economic faculty, majoring in digital business focuses more on business innovation and digital transformation over the technical aspects of computers.

In this department, students are taught to develop digital platforms that can increase the efficiency of new business models. This business model can be online stores, online services, online education, or personal branding-based businesses such as influencers.

The digital business department also includes essential functions such as digital marketing, financial technology, and online investment, including understanding of cryptocurrencies and blockchain. In addition, they study business foundations such as management, marketing, finance, and human resources, but with emphasis on the use of digital technology.

Graduates majoring in digital business are expected to be able to understand how digital technology affects businesses and can help organizations take advantage of digital opportunities. They usually have technical capabilities in the field of data analysis, web development, and online marketing.

The Advantages Of The Digital Business Department

There are many benefits that can be obtained from majoring in digital business:

Obtained Knowledge And Skills

Many prospective students wonder, is studying digital business difficult? This program is actually a combination of management and business science with information technology. Apart from learning theory, students also practice how technology is used in business. Because they focus on business, students majoring in digital business do not need to learn complex programming or complex mathematics, but rather to use existing technology to develop business.

Some of the skills to be learned are:

Digital Business Department Graduate Profile

Graduates majoring in digital business have wide career prospects and can work in various sectors. Some of the roles that major graduates may play include:

Career Prospects Graduate

Graduates majoring in digital business have many job opportunities in various positions, such as digital marketing managers, e-commerce specialists, digital business analysts, social media managers, digital business consultants, and others. They can also choose to be startuppreneurs, run their own business in the digital world.

With the rapid development of technology, majoring in digital business is a relevant and attractive choice for the younger generation who want to build a career in the digital era.

Talking about digital, there are also prospects, namely Digital Transformation in Building Tourism for Mother Earth

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