Crossing Demia Island, Riders Explore Indonesian Tourism And Culture Assets

Tourism rider (Doc. Royal Enfield)

JAKARTA - As the largest archipelagic country in the world, Indonesia has a variety of tourist attractions and cultures that can be explored. Through various collaborations, it is very possible to promote Indonesian tourism through various stories.

One of them is by empowering the riders to promote Indonesia, allowing them to find and share stories about the diverse landscape of Indonesia and rich cultural heritage.

"Royal Enfield, the global leader in the mid-size motorcycle segment (250cc-750cc), is holding an extraordinary driving trip, the Royal Enfield total Indonesia Ride, as a result of a collaboration with the Ministry of Tourism and Indonesia to celebrate the natural beauty and culture of Indonesia," he said. Anuj Dua, Business Head for Asia Pacific Markets Royal Enfield in its official statement.

This year, the riders managed to cover a total distance of 500 km, driving across the island from Bali to Lombok and making unforgettable memories. Bali Island, which is ranked first and Lombok, which is ranked tenth among the best islands in Asia according to Condé Nast Traveler, is also one of the reasons for choosing these two destinations.

From October 31 to November 4, 2024, this adventure welcomes 11 Key Opinion Leaders from five countries - Australia, South Korea, Malaysia, Thailand, and India to carry out an unforgettable adventure. Drivers from various levels of driving skills, joined the 5-day, 4-night journey on an iconic Royal Enfield motorcycle. Travel from Bali to Mandalika, Lombok, while introducing them to the beauty of Indonesia and experience real driving.

The Royal Enfield collaboration with the Ministry of Tourism and Culture not only highlights the extraordinary natural beauty of Indonesia, but also strengthens our commitment to promoting an adventure culture and self-expression. Through this activity, it also prioritizes the culture of leisure riding and to create the best combination between humans, machines and terrain.

This form of collaboration with the Ministry of Tourism and Indonesia reflects this commitment, which allows us to enjoy the experience of driving while celebrating and preserving the beauty of Indonesia. We thank all participants and partners who have contributed to the success of this extraordinary journey, and we look forward to welcoming more travelers to feel the stunning beauty and culture of Indonesia through the lens of a motorist in the future.

This tour lasted for 5 days from October 31 to November 4 on a motorbike from Bali to Lombok. Drivers blend with the local environment and community, creating unforgettable memories while enjoying the essence of real motorcycle cycling.

In a mission to promote Indonesian Culture, Unique Experience, Local Food, and Travel Gems, this tour highlights outstanding tourist attractions, including the strong cultural heritage and the GWK Amphitheater in Bali, locally produced wine at the Sababay Wine Factory, and unmatched beaches with clear water in the Gili Islands, including Gili Trawangan, Gili Meno, and Gili Air, and Senggigi Beach. The participants also explored a historic place in Sasak Sade Village, enjoying a calming mountain view, various sea dishes in Lombok, and an amazing 360 degree view of Bukit Mandalika, as well as experienced adrenaline at the Mandalika MotoGP Circuit.

Our commitment is to promote the countless beauty of Indonesia and various destinations in the archipelago both for domestic and international tourism. We really appreciate the collaboration with Royal Enfield and all the riders who have participated in exploring the natural beauty and culture of Indonesia. We hope that the beauty of our nation can be increasingly recognized in the global arena," said Sharidjati, Director of Tourism Marketing Communications from the Ministry of Tourism and Culture. Indonesia.