Indonesia's First Participate In The Largest And Oldest Tourism Exchange In North America

The atmosphere of ITTS Canada 2024 (Doc. Kemenparekraf)

JAKARTA - The largest and oldest international tourism exchange in North America, namely the 2024 Canadian International Tourism & Travel Show (ITTS Canada 2024) was held as an effort to increase foreign tourist visits. Through the Ministry of Tourism and Creative Economy/The Tourism and Creative Economy Agency (Kemenparekraf/Baparrekraf) for the first time Indonesia participated.

Deputy for Marketing at the Ministry of Tourism and Creative Economy, Ni Made Ayu Marthini, in a statement in Jakarta, Monday (4/11/2024), said participating in the 2024 Canadian ITTS was one of the tactical steps in achieving the target of foreign tourists from Canada. This effort is also to provide information to the public regarding the update of the travel process to Indonesia which is getting easier, promoting destinations in the country that have developed a lot, and adjusting it to the current traveling trend, namely sustainable tourism.

"In addition to communicating directly with tourism business actors and information officers at the Indonesian Pavilion, visitors can easily access more detailed information through the landing page specifically in Indonesia. Travel," said Made.

Made explained, until August 2024, foreign tourists from Canada who visited Indonesia were recorded at 58,335, reaching 60 percent of this year's target of 91,992 with a growth yoy of 5.3 percent. In addition, Canadian foreign tourists have an average expenditure per visit of 2178.59 US dollars with an average visit date of 14.8 days.

The tourism exchange, which is attended by more than 220 exhibition participants with a target of more than 35,000 visitors, has a focus on luxury, adventure and leisure, which is in line with the focus of the Ministry of Tourism and Creative Economy on quality tourists.

Furthermore, Made explained that the Ministry of Tourism and Creative Economy facilitates 9 Indonesian tourism business actors in the auspices of the Indonesian film brand.

Indonesian tourism actors who attend will market quality destinations in Indonesia, including Bali and 5 Super Priority Destinations (DSP) consisting of Lake Toba - North Sumatra, Borobudur - Central Java, Mandalika NTB, Labuan Bajo NTT, and Likupang - North Sulawesi, to prospective foreign tourists from Canada.

The nine Indonesian tourism actors are the operator tour and accommodation from Java Traveller, Luxury Indo Travel, Panorama Destination, Trans Borneo Adventure, Tria Uma, Werkudara Group, Bali Mandira Beach Resort & Spa, Komaneka Resorts, and Pramana Experience, "said Made.

Regional Tourism Marketing Director II of the Ministry of Tourism and Creative Economy, Cecep Rukendi, led the Thai team at the 2024 Canadian ITTS.

Cecep explained that the Ministry of Tourism and Creative Economy collaborated with the Indonesian Consulate General in Toronto and the Indonesian Embassy in Ottawa to hold the Indonesia Tourism Business Matching activity on October 30, 2024 at the Indonesian Consulate General in Toronto and Indonesia Tourism Business Matching on November 1, 2024 in the morning in Palais Des Congres, Montreal.

This activity aims to facilitate business actors in Indonesia to re-network with potential partners and new partners in Canada to generate business transactions through Business to Business meetings with a table top session scheme.

The determination of the City of Toronto was motivated by Toronto's advantage in connectivity and potential in terms of connectivity, passenger growth, and the large number of headquarters of promotion partners, especially operator tours and airlines.

Referring to the Fall 2023 Canada Tourism Outlook data, there are Canadian economic opportunities that are projected to increase by 4.5 percent in 2024 to 2030, of which 48 percent of Canadians prioritize spending on tourist travel compared to meeting other needs. In addition, rapid growth in terms of international connectivity in Canada has exceeded performance in 2019 before the pandemic. We hope that this activity can support the achievement of the target of foreign tourists visiting Indonesia of 14.3 million foreign tourists in 2024," said Cecep.

In this series of Tourism Promotion Missions in the Canadian Market, MAY Indonesia set a total tax target of 2,012 pax with an estimated total transaction of IDR 70 billion.

At this exhibition,iri Indonesia occupies an area of 600 sqft (20x30 ft) / 54m2 with the booth number #721 in the midst of a strategic exhibition hall, in addition to carrying the theme of leisure & adventure. In addition to also campaigning for Kep the Wonder to show Indonesia's concern in highlighting the issue of sustainable & regenerative tourism tourism tourism, with the aim of educating prospective foreign tourists from Canada to practice tourist trips responsible for the sustainability of tourist destinations in Indonesia.

In addition to being implemented in booth designs, the theme is also highlighted through promotional materials and packaged coffee cups made from environmentally friendly bases.

The activation of pavilions includes sales of tour packages, tourism information services at information counters, market insight through online surveys, and the provision of a typical Indonesian souvenir _giveaway.

Goodminton Indonesia also presents the taste of Indonesian sensitivists, through the best coffee flavor serving in the country at Coffee Corner in collaboration with Co-Brandingtrading partnermas Indonesia, Anomali Coffee and Indonesian snacks to warmly welcome visitors who come to the booth.

In addition, the Ministry of Tourism and Creative Economy also echoed Indonesia's culinary campaign, namely Indonesia Spice Up The World on the Cuisine du Monde stage.

Two Indonesian recipes, namely Soto Lamongan and Sate Ayam Madura, were cooked by chefs from L Escouade Culinaire, to be tasted by Canadian ITTS 2024 visitors.

Apart from being treated to authentic Indonesian food, visitors can also watch traditional Indonesian dance performances such as Puspanjali dance, Riau Rantak dance, and other Indonesian dances on stage (animation stage) on November 1 and 2, 2024.