Able To Understand Emotions And Context, Sentiment Analysis To Help Companies And Audiences Through AI

Illustration of AI work (Unsplash)

JAKARTA - CEO of Ivosights Elga Yulwardian in PR & Communications Outlook 2025 emphasizes the ability to utilize sentiment analysis through AI technology.

This technology allows companies not only to understand what the audience is talking about their brands, but also to capture the emotions and contexts behind the conversation.

"With sentiment analysis technology, we can read more deeply about how the audience feels and interacts with our campaign. This gives us richer insight to adapt PR strategies to make them more measurable and impactable," Elga said in a press statement received, Tuesday, October 22, 2024.

In addition, AI also allows companies to predict future public trends and responses.

Real-time data usage allows the PR team to respond more quickly and adapt their campaigns based on growing public opinion.

With this approach, PR becomes more dynamic and relevant to changes in audience behavior.

Elga introduced several flagship products from Ivosights that have been specifically designed to assist companies in managing data-based PR strategies more effectively and efficiently, namely through Ripple10, Sociomile, and WhatsApp Business API.

Ripple10 as a social listening platform, Ripple10 provides companies with the ability to monitor and analyze public conversations on various digital platforms, such as social media, news portals, blogs, and forums.

In addition, Sociomile is the omni-channel contact center platform designed to help companies manage customer communications through more than 13 digital channels, such as WhatsApp, Facebook, Instagram, Twitter, YouTube, email, SMS, and others.

Meanwhile, WhatsApp Business API, through the API integration feature and campaign monitoring dashboard, companies can carry out more personal and relevant communication campaigns, strengthening relations with their audience.