Pharrell William's New Screening Film, Piece By Piece Protesters Protest

Pharrell Williams (Instagram @pharell)

JAKARTA - The screening of Pharrell Williams' latest film, Piece By Piece was enlivened by a number of protesters. They stormed the film's screening event which took place at the London Film Festival.

Sunday, October 20, the incident took place when the film was held at the festival closing ceremony. Launching NME, the protesters carried banners that read, "Pharrell: Stop Supporting Killing Animals for Fashion"

The banner referenced his position as creative director of Louis Vuitton. The video circulating also shows one of the protesters saying, 'Shame on you, Pharrell. Wild animals and tortured.'

Another protester said, "Stop torture, stop pain. Animals want to live like us. Animals are not materials, they are not bags. Fashion is violence."

Pharrell Williams, who has sore throat, responded to the voice by saying, 'Your God bless you. Roma wasn't built in a day and the changes they saw, they weren't made overnight.'

"This requires planning and we are working on it. They want to listen to it so we hear them," he continued.

The protesters were brought by the security forces in accordance with British Film Institute's statement. This incident marks the second time Pharrell Williams has been protested by a group of protesters at the Toronto Film Festival.

At that time, Pharrell Williams responded, "You know? I will answer: Roma is not built in a day. And sometimes, when you have plans to change things and the situation, you have to be in a situation where power and influence allow you to change other people's opinion and make changes."

"It's not necessarily the right way to do it. If I were in my position, when I spoke on behalf of such an organization without their knowledge, they would come here and commit harmful actions," he said.

Pharrell William is promoting his latest film, the LEGO-formed animated Piece by Piece film. The film is directed by Morgan Neville and presents cameos such as Daft Punk, Gwen Stefani, Timbaland, Justin Timberlake and others.