Success In Dessert's Business, Key To Bisyir's Style To Develop Bitsweet By Najla Through The E-Commerce Feature

Ala Bisyir, Bit tweet Owner By Najla (Doc. Shopee)

JAKARTA - The rapid development of the digital world, followed by the birth of various innovations. Through new opportunities and opportunities, the digital world has again shown a significant positive impact, both for the development of self-potential for each individual to the business progress of business actors. This time, an inspirational story came from Ala Bisyir, the figure behind Bitsweet by Najla, a local business in the culinary field.

For Ala, technology is not only the key to success for the success of its dessert box business, but has had a major influence on its journey to explore its potential. Thanks to its persistence in continuing to learn and adapt in optimizing Live and Video features on the e-commerce platform, Ala has now managed to get a fantastic commission, a combination of both features.

The following are tips for creating interesting content in the style of Ala Bisyir summarized from Shopee's official statement received by VOI.

For Ala, understanding the ongoing trend is a step to survive in the midst of today's digital era. Starting from how it presents its dessert products which are also a solution, to adapting to new marketing strategies. This is necessary to adjust people's shopping behavior that continues to move, following technological advances.

Ala usually does research, ranging from any products that are trending and can provide benefits in daily life to the theme or excitement of what is currently taking place in the live streaming world. By combining these two things, Ala can look for opportunities that exist and continue to increase the audience's appeal to the video or live session. One of the concepts that is often raised is, how can you still be cool using goods at friendly prices.

Recognizing the audience is one of the important keys. This includes knowing what the audience needs and is looking for while participating in live stream sessions. Promos and attractive price offers are indeed the main attraction, but there are other aspects that can attract not only viewers but also survive watching and shopping.

For videos, Ala audiences themselves are more likely to like short videos, which immediately play what is the advantage of a product that I show. While in live streaming sessions, Ala often greets the audience by asking about themselves, products such as variant A or B that are preferred or holding a challenge with the fastest hands'' feature in the live. These interactions and rapid responses are very important to keep the audience traffic stable. In addition, a clear schedule is also important to build loyalty to maintain engagement.

All the content presented and live stream sessions were preceded by the mature concept that had been planned by Ala and his team. For live, preparations begin with, how Ala as a seller must curate and choose what products are displayed and how to plan the event flow, including the theme. This preparation also includes, what promos will be done before the session and during the session. Don't forget to make sure all supporting equipment runs and functions properly.

As for video content, after knowing the trend that is being popular with the audience, the product will be selected and recording. The quality of the video is also a major concern, therefore the recording and editing process is an important step, when creating content for videos

Ala Bisyir, Shopee Affiliate & Owner of Bitsweet By Najla said, by utilizing both Live and Video interactive features, the impact felt starting from the opportunity to explore self-potential, development of brand businesses and of course the existence of additional income.