JAKARTA - IdeaFest is back in 2024 as the main driver of the acceleration of the creative industry in Indonesia. Consistently held for 13 years, this platform still upholds inclusiveness and transformation and its relevance.

IdeaFest continues to be an enabler for industry and creative actors to discuss, develop ideas, and collaborate. This year, IdeaFest 2024 comes with the theme "i" full of meaning. Letter "i" represents every individual who has ideas, innovation, integrity, and inspiration, as well as driving growth and collective understanding.

For 3 (three) days, starting from 27 to 29 September, more than 160 sessions will be held at the Jakarta Convention Center (JCC). More than 400 national and international speakers will attend this year with 67% of the speakers being new names and first joining the IdeaFest will also provide fresh insight.

Within a decade, IdeaFest has been a catalyst that has always consistently been the largest annual creative festival in Indonesia. With a program that is carefully drained by Braintrust IdeaFest, this festival is a forum for creative actors to present their best works, as well as inspire the birth of fresh ideas that break down creative boundaries. Through various existing programs, IdeaFest actively contributes to the development of a dynamic creative economy ecosystem.

Festivals in Indonesia play an important role in growing a diverse and inclusive creative economy. Seeing these opportunities, IdeaFest wants to support the development of creativity of the younger generation, revitalizing the potential of actors and the creative economy. In the future, this potential can still be improved through closer collaboration between industry players, the government, and the community, so that Indonesia's creative economy can continue to innovate, be competitive, and contribute even greater to the welfare of the nation," said Ben Soebiakto as Co-Chair IdeaFest 2024 at the Jakarta Convention Center on 27 September.

Nazira C. Noer, CEO & Co-Founder of POPLICIST Publicist and GM Jr Marketing Business Development ASRI Group as well as Braintrust IdeaFest 2024 revealed the importance of spirit thinking freely and pouring it into action through this platform.

As a braintrust, we really pay attention to the curation of content to be performed so that it can create up to 160 sessions, especially in the field of film. Through the theme i a lot of things can be defined, such as innovation, imagination, ideas to ourselves. The IdeaFest platform is very important to provide novelty in the creative industry and comes as a creative solution.

For three days, IdeaFest 2024 will present various interesting programs such as IdeaTalks, IdeaFest X, IdeaFriendsForum, IdeaFest Night, Experential Expo, Creative Market & Food Market by Semasa, to IP & Content Expo. In Creative & Food Market, IdeaFest collaborates with Semasa to hold a bazaar with more than 225+ brands consisting of various products, ranging from art, accessories, fashion, beauty and perfume, home & lifestyle, eco brand, as well as food and drink.

IdekaFest 2024 this time again presents a series of inspirational speakers who have successfully built a global network with the aim of enriching participants' insights, inspiring innovations, and encouraging the growth of Indonesia's creative industry in the international arena. Through knowledge and experience sharing, the speakers will facilitate cross-cultural collaboration and open up new opportunities for creative industry players.

"Obviously we are very excited about this opportunity. IdeaFest is an important platform for talent development, providing opportunities for creative artists and actors to develop their abilities, reach and involve audiences, and step into the next stage of their creative and career industry journey," said Fellexandro Ruby, Creator & Host Thirty Days of Lunch as well as IdeaFest X Collaborator.

Every year, IdeaFest always presents new surprises. One of them is the Collaborative IdeaFest X program which presents a variety of interesting activities such as workshops, live podcasts, and performances that have been curated specifically by Braintrust IdeaFest. This program not only provides new and unique experiences for each individual, but also becomes a platform for them to explore creative ideas and hone skills.


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