Recommendations For Solutions To Improve Water Quality For Households

Household Equipment (ist)

JAKARTA - Today's advanced technology helps consumers achieve a healthy lifestyle, facilitate household chores, and ensure the efficacy of household appliances related to water. This creates new standards in comfort and efficiency in life.

In line with this concept, Toshiba Lifestyle collaborated with Japanese singer Takashi Sorimichi, announcing his strategic plan to penetrate the growing middle class population in Asia Pacific (APAC) and became the number one Japanese household appliance brand in the region, at a dealer and press conference held in Hanoi, Vietnam, on August 27.

With the theme of the event "Beyond Details, Innovate Tomorrow", Toshiba Lifestyle also introduced innovative and solution concepts, namely Japandi and Master of Flow, which became the basis for their product design. At the event, Japanese actor and singer, Takashi Sorimichi, was also introduced as Toshiba Lifestyle regional Brand Ambassador, with the aim of strengthening brand relations with consumers.

The 2024 Toshiba Asia Pacific Dealer and Press Conference is an event for Toshiba Lifestyle to highlight its commitment to innovation by showing off the 98 newest products that will be available in the next 12 months. These products carry the Master of Flow and Japandi concepts, while strengthening collaboration between brands, dealers, and the media through networking sessions.

The event was attended by business partners, stakeholders, and media from across Asia Pacific, who had the opportunity to explore Toshiba Lifestyle's latest strategy and see firsthand the innovation of their products in the exhibition area.

At Toshiba Lifestyle, we believe that we are in the right position to bring innovative solutions to consumers in Asia Pacific. Since 1875, we have been a leader in the domestic appliances industry in the region, and we are committed to accelerating our growth, providing the best comfort in consumer daily life. Going forward, we will increase investment in research, retail services, digital marketing, and consumer engagement in Asia Pacific. We will also work with key partners and stakeholders to strengthen our presence and achieve the goal of becoming the number one Japanese household appliance brand in the region," said Zeal Jiang, President of Toshiba Lifestyle. APAC region in media statement, Friday, August 30.

The theme of Beyond Details, Innovate Tomorrow is inspired by efforts to create innovation in Japan, focusing on detail, expertise, and dedication to perfection. Focus on these details "from design to product development" combined with its expertise in innovation and ambition to create a better world, which is then reflected in any Toshiba Lifestyle product.

As part of the growth strategy in Asia Pacific and sticking to its innovation roots, Toshiba Lifestyle introduces the Master of Flow, an innovative water technology concept and Japandi, a new product line dedicated to design innovation. These two concepts aim to deliver production innovations that efficiently address consumer problems and improve their quality of life, as well as provide affordable premium household solutions for the growing intermediate class at APAC.