JAKARTA - Alisia Rininta is known as a person who is picky about choosing skin care products. According to him, skin care must be adjusted to the skin type and needs.

"My skin is sensitive, so I picky for skin care products. I have to look for something suitable for my skin," said the beauty influencer, quoted in a media statement, Thursday, July 18.

One of the products chosen was Dewha from Singapore. Because he has proven himself, Alisia is lined up as their brand ambassador for the Indonesian market.

This decision is based on Dewha's vision to strengthen brand image through figures capable of not only effectively promoting their products, but also representing natural beauty values and holistic self-care.

Alisia Rininta's persecution was because she felt she had a suitable skin.

"We chose the band ambassador not only to help with our promotion, but we can make an example. Because of Alisia, we see that her skin is suitable for brand ambassadors. To find Alisia, the process is long, because she has to strengthen products with Indonesian skin," said Teguh Riswono owner from Dewha.

Alisia Rininta explained her reasons for joining Dewha.

"If I want to be an ambassador brand because I'm actually a picky, now from Picky and Perfectionist I finally found a skincare brand that is suitable for sensitive skin. Because my skin is very sensitive, so I have skincare at home and it turns out that the formula is thin with Dewha, so Dewha and my old skincare, which have had a thin formula for years. So it's like a really cool waw, it's very rare for me to get a collab or BA offer, but nothing is as good as Dewha," he said.

Dewha offers a series of skin care products focused on simplicity and effectiveness, in accordance with the needs of modern skinimalis.

Their products are not only designed to provide optimal results, but also use high-quality materials that are safe for the skin.

They have succeeded in attracting consumer attention with inclusive marketing strategies, including cooperation with well-known influencers and brand ambassadors such as Alisia Rininta. Dewha also emphasized her commitment to providing skin care solutions that can increase self-confidence and mental well-being through quality products.

With the presence of Alisia Rininta as the face of Dewha, it is hoped that she will be able to expand the reach of this brand in the Indonesian market and increase consumer awareness of the importance of effective and safe skin care.


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