Hardline Manga Fans Can Now Enjoy Miso Ramen Easily

Japanese Manga (ist) Cosplay

JAKARTA - Japanese culture is one of the favorites of Gen Z. Starting from Japanese-style manga, culinary, music and fashion to be accepted in Indonesia. Culinary which is popular is one of the ramens, Japanese-style noodles. Responding to this, PT Indofood CBP Sukses Makmur Tbk (ICBP) launched Indomie Tori Miso Ramen. The latest product from collaboration between two leading brands, Indomie and Pop Mie, presents the authentic taste of Japan with chicken-flamed miso sauce, equipped with topping nori (sea clumps) and wijen. The fragrant smell of miso sauce and a mixture of wisdom is characteristic to create a satisfying taste experience, can be enjoyed anywhere and anytime. The launch of Indomie x Pop Mie Tori Miso Ramen was enlivened by a unique series of activities. A total of three digital video versions with the theme of anime were released as an opening, followed by the transformation of Pop Mie social media into Japanese themes during the launch period. This product also enlivened the 2023 Jak-Japan Matsuri Cultural Festival (JJM), which was held as a celebration of 65 years of diplomatic relations between Japan and Indonesia. The peak of the launch campaign was marked by the presence of the Giant Cup Pop Mie Tori Miso, as high as 6.6 meters at the Martha Christina Tiahahu Literacy Park on December 1 and 2, 2023. The garden, which is often the gathering place for Gen Z, has been transformed into an imaginative Pop Mie world. This concept provides a “isekai ” (parallel world) experience to consumers who buy 1 cup of Indomie x Pop Mie Tori Miso Ramen, allowing them to experience the Pop Mie world within 3 minutes.

“Giant Cup Pop Mie Tori Miso as the culmination of the campaign series managed to attract attention and become a center of attention. The interactive activities in the giant cup provide an experience ‘ world isekai’ while enjoying Indomie x Pop Mie Tori Miso Ramen. We hope this strategy provides a different experience for the public,” said Anggoro Fajar Yudhantara, Brand Manager of Pop Mie – Cup Noodle Category in a media statement, Sunday, January 14. This launch was also enlivened by the presence of JKT48 members, Japanese cultural-loving influencers, as well as a coswalk and major event (playing a game together) with the EVOS Esports Team and RRQ.