FENDI Fashion House Appoints Older Actress Song Hye Kyo As Brand Ambassador

Brand Ambassador FENDI, Song Hye Kyo (Dok. Harperz's Bazaar Korea March Edition)

JAKARTA - Recently, FENDI, an Italian fashion house known for its baguette handbags, appointed Song Hye Kyo as their newest brand ambassador. You could say, he became the first Korean to be trusted to be the face of this famous brand.

Previously, FENDI had collaborated with Jackson Wang who is a member of the Korean boy group GOT7. However, the singer from Hong Kong was asked as a brand ambassador for Fendi for China.

Quoted from Detik, Tuesday, February 16, FENDI assessed that Song Hye Kyo had a confident attitude that was in line with the image carried by FENDI. This simple reason has made him lined up to become a brand ambassador.

“Song Hye Kyo is a beauty icon of this generation who displays tenderness, strength, and a confident attitude. This image is in line with Fendi's values, "said a source from Fendi's side.

Song Hye Kyo, Brand Ambassador of FENDI (Picture: Harperz's Bazaar Korea March Edition)

The appointment of Song Hye Kyo as the brand ambassador of FENDI was marked by the release of photos of the actress in the March issue of Harper's Bazaar Korea magazine. In the photo, she is wearing several FENDI Spring Summer 2021 collections. This can be seen from one of her looks who is wearing a white dress while carrying a medium sized Peekaboo bag.

In an interview with Harper's Bazaar Korea, reported by Soompi, Song Jong Ki's ex-wife admitted acting is a little more difficult at her age. Compared to now, acting in your 30s is easier. The ability to master foreign languages is the most difficult thing that is felt today. Song Hye Kyo is required to be able to speak foreign languages because she collaborates a lot with foreign actors and directors.

Feeling that he has many shortcomings, while his career is still long, Song Hye Kyo finally can't help but often take the time to learn many things that he thinks he still hasn't mastered.

Not only bringing fresh air to fans by becoming the brand ambassador of FENDI, Song Hye Kyo is also rumored to be returning to the entertainment industry soon. Currently he is shooting his latest drama The Glory. This Korean drama reunited him with Descendant of the Sun writer Kim Eun Sook. Let's look forward to the latest action on the rich screen.