Shandy Purnamasari Introduces White Cell DNA: Patent Content Of MS Glow Substitute For Hydroquinone, Not Irritating

Founder of MS Glow, Shandy Purnamasari. (Photo: Instagram @shandypurnamasari)

JAKARTA - MS Glow patented a new innovation with the latest ingredient called White Cell DNATM. This ingredient is able to lighten the skin better, inhibits hyperpigmentation, is safe and brightens and evens out skin tone more effectively than hydroquinone.

BPOM has determined to prohibit the use of cosmetic products containing hydroquinone because it can cause side effects such as irritation, inflammation, and dermatitis.

"These side effects make people worry and look for other safer alternatives. MS Glow is the first local cosmetic product in Indonesia that uses White Cell DNATM content," said Founder of MS Glow, Shandy Purnamasari in a written statement, Monday, December 6.

MS GLOW collaborated with the Nanovetores Group to develop the White Cell DNATM material.

"Nanovetores Group is an innovative company known for the development of active nanomaterials and micro-encapsulations," said Shandy Purnamasari.

Formulated with nanoencapsulation technology measuring 200 nm (nanometers), White Cell DNATM functions to protect the active ingredients so that the ingredients can be absorbed more effectively and do not irritate the skin. In contrast to the content of hydroquinone, White Cell DNATM is the best lightening agent that is safe and can be used daily.

Shandy Purnamasari explained that White Cell DNATM was 72 percent or 6.67 times more effective than hydroquinone in reducing hyperpigmentation.

"Research has been carried out and the results are indeed more efficient and very safe for daily use. More effective than hydroquinone, even safer," said Shandy during the launching of White Cell DNATM some time ago.

Unlike other ingredients, White Cell DNATM works by targeting the epidermis to inhibit the tyrosinase and peroxidase enzymes so that hyperpigmentation is reduced and the skin is healthier. Safety in daily use is also guaranteed because it does not enter / be absorbed into the blood vessels.

Shandy Purnamasari also added, White Cell DNATM does not cause excess blackheads because its formula does not clog pores. If consumers use it regularly, changes in the skin will start to appear in 7 days and it is safe to use for all skin types and safe for pregnant or lactating women.

Shandy Purnamasari hopes, with White Cell DNATM, consumers can feel how to have brighter skin evenly and reduce spots quickly but much safer. Reportedly, this patented White Cell DNATM will be contained in MS GLOW products. One of the MS GLOW products that will be launched in the near future is the White Cell DNATM serum product.