JAKARTA - Merz Aesthetics, the world's largest medical aesthetic business, officially launched Ultherapy PRIME in Indonesia; as a non-invasive medical aesthetic treatment approved by the FDA, designed to help tighten and rejuvenate personalized skin in one session and last no recovery time.
Ultherapy PRIME is an evolution of Ultherapy, which has long been known as Gold Standard in surgically treated and abused skin. This technology combines advanced ultrasound and real-time visualization to target a layer of skin rich in collagen and elastin accurately so that it is more effective, precise, and natural.
Raymond Ong, Associate Vice President of Regional Commercial, Merz Aesthetics Asia Pacific, said "Since its global launch last October, demand for Ultherapy PRIME has soared rapidly. Various clinics around the world, including in the Asia Pacific region, are competing to present this technology as part of their service innovations. Merz Aesthetics has always been committed to supporting our partners and patients, and is proud to present Ultherapy PRIME in Indonesia, as one of the high- demand markets for medical aesthetic technology that supports various global beauty trends."
As the growth of the medical aesthetic market in the Asia Pacific region shows promising prospects for Ultherapy Prime. 1 Based on reports from Astute Analytica, the market is projected to reach a value of USD 65.42 billion by 2033, with a combined annual growth rate (CAGR) of 13.61% from 2025 to 2033. This trend reflects an increasing demand for safe, effective, and minimal downtime aesthetic treatments, as offered by Ultherapy PRIME.
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Advanced Technology And Design
One of the speakers who attended the Ultherapy PRIME Launch Press Conference at Park Hyatt Jakarta, Dr. Siew Tuck Wah, said that Ultherapy PRIME is not only present with a more modern design, but is also supported by a stronger processor, a 35% larger and more responsive touch screen, as well as a clearer field of ultrasound visualization. All these improvements allow doctors and beauty experts to perform treatment more quickly and provide more convenience for patients. Most importantly, enhanced ultrasound display quality allows better visualization and precision results, thus providing more optimal results.
Ultherapy has reached a 95% patient satisfaction rate in its first year, supported by more than 120 publications and 56 clinical studies, making it one of the most trusted technologies in the world of medical aesthetics.
dr. Ni Nyoman Indra Lesthari added Supported by more than three million Ultherapy treatment procedures that have been carried out globally, Ultherapy PRIME has proven effective and safe to tighten and restore skin tightness in the eyebrows, chin, and neck areas, while reducing fine lines and wrinkles in the drecollet\'e area.
The launch also marks Ultherapy PRIME's latest campaign titled See My Skin, Lift My Way: Love My Prime asserting Ultheraple's position as a leader in non-invasive skin care with proven effective results. In this campaign, Merz Aesthetics introduced Jun Jihyun and Lee Minho as Duta Asia Pacific.
Merz Aesthetics has also just introduced Salma Hayek Pinault as Ultheapy PRIME's first global ambassador. Hayek Pinault is the Academy Award nominee actress and Emmy Award director, who wants to inspire more people to start beauty treatments to become the best version of themselves.
"We believe that Ultherapy PRIME will be the right solution for Indonesians who are increasingly selective in choosing beauty treatments. This is part of our commitment to continue to present innovative, secure, and real impacts in increasing confidence, because everyone has the right to celebrate the best version of themselves," concluded I Putu Edi Mahadi, Country Manager, Merz Aesthetics Asia Pacific Indonesia Representative Office.
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