Ahead Of Ramadan, Many Beauty And Health Products Areburied By Gen Z, Anything?

Illustration of a woman trying beauty products (Pexels/Alan W)

JAKARTA - Inevitably in a few days Muslims will enter the holy month of Ramadan. Ahead of this Ramadan, the trend of purchasing beauty and health products for daily life among Generation Z and millennials has increased.

"So the most common customers are Gen Z and millennials. Regarding products for health and beauty, it is increasing (ahead of Ramadan)," said Malvin Tarigan, Head of Marketing Guardian Indonesia, at the DFI Journo Class - Update Ramadan Season, in Jakarta, on Thursday, February 27, 2025.

Gen Z and millennials buy beauty products that can support their appearance in this month of Ramadan. Not only products that are used outside the body, but also products that can visit beauty from within the body.

Some of the products include multivitamins, such as magnesium and D3, to drinks to support beauty such as collagen. These products are also very good for maintaining health during fasting in the month of Ramadan.

The beauty is also related from within. Not only multivitamins, preventive products, medicines, but also beauty influencers, such as collagen, wealth management. Multivitamins such as magensium, D3, "he explained.

In addition to stores, consumers who buy health and beauty products on online shopping platforms are also increasing in special moments, one of which is during Ramadan. Not only buying, consumers are also currently increasingly open to education about the products they buy.

They also want to know what they need for beauty and well-being later. The second trend we see is also in these moments, the benefits for both online and offline platforms are equally strong," he continued.

Seeing the increasing trend of purchasing beauty and health products, the Guardian is committed to providing support by providing high-quality products. Promo offers and attractive activities are also available during the month of Ramadan.

We believe that every individual has the right to feel healthy, beautiful, and confident, especially when welcoming Eid. With various promos and interesting activities, we hope to provide a fun shopping experience for all of our customers," concluded Malvin Tarigan.