JAKARTA Nana Mirdad is one of the figures who also voiced the importance of living healthy without having to choose between taste and nutrition. Now, Andrew White's wife tells how solid daily life can continue to be balanced thanks to a choice of good and nutritious food.

Moreover, Nana Mirdad is an ambassador brand from the YAVA brand, which is a pioneer of delicious and healthy food. Naysilla Mirdad's sister was chosen as brand ambassador, because she was considered to have presented a balanced modern lifestyle between busyness, family, and commitment to health.

"As someone who really appreciates health but also likes food that is really delicious, there is no more dilemma between taste and nutrition," said Nana Mirdad, from YAVA's official statement.

"For me, a healthy life should be a pleasant experience. Moreover, knowing that food is made from Indonesian ingredients and supports local farmers, of course, it gives me more value which makes me proud to be part of this journey," he continued.

On that occasion, YAVA introduced the spirit of 'The Joy of AND', a philosophy of healthy living that does not force people to choose between pleasure and benefit. This concept emphasizes balance, between delicious and nutritious, tradition and innovation, as well as business and social impact.

"We believe that food can be a bridge between sustainability, humanity and pleasure. The spirit of 'The Joy of AND' is our main foundation, where healthy living is no longer a matter of choosing, but celebrating balance," said Christopher Lawrence Bailey, CEO of YAVA.

As a manifestation of this philosophy, an innovation of a snack called YABar: The MORE Bar was officially introduced. This snack comes with a larger size, contains more oils, plus real mete beans, and uses a natural sweetener with low glycemic index.

"Ya'Bar is proof that healthy snacks can be practical, nutritious, and still satisfying. We want to bring healthy foods that are still delicious, made locally, and packaged with nutritional and practical values to support a modern lifestyle," said Lydwina Suherli.

This product is designed to answer the needs of urban communities who are increasingly switching from high-carb breakfast to a choice of practical snacks with balanced nutrition.

The philosophy of The Joy of AND is also realized through a commitment to social impacts. With the pharmaceutical-to-snack business model, local farmers are empowered as well as get justice in the supply chain. The role of women is also very prominent, especially in the production line which is led by many female workers.

"Our goal is to make goodness feel accessible, enjoyable, and real to everyone in their daily lives. The Joy of AND means consumers can enjoy delicious and nutritious, practical and meaningful food." added Lydwina.

Through this event, The Joy of AND's philosophy is shown as a new way to enjoy a healthy life, namely simple, fun, and still full of meaning. By combining deliciousness, nutrition, traditions, and innovation, people can now find it easier to live a balanced lifestyle anytime and anywhere.


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