JAKARTA - Behind its soft texture and thick taste, cheese stores various nutritional benefits that often escape the attention of the community. According to Dr. Rita Ramayulis, DCN, M.Kes, a leading nutritionist, cheese is not just a dairy processed product.
Cheese consumption is a smart solution to meet nutritional needs. Cheese is an alternative for those of you who are tired of consuming liquid milk. He expressed this at the 2025 Cheese Day: MEG Cheese Synergy and the Ministry of Tourism in World Cheese Day Celebrations.
"Protein and calcium heights, two elements that are very important for stamina and body resistance," said Dr. Rita, when met at the Sapta Pesona Building, Gambir, Jakarta on Wednesday, June 4.
He stressed that cheese is not only useful for athletes or runners, but also for travelers and active workers who need sustainable energy. More than that, cheese also brings very valuable hidden benefits, namely mental health.
Cheese is a fermented product involving lactic acid bacteria, especially the Lactobacillus species. When the cheese is consumed without being heated, these good bacteria will work in the digestive tract. Healthy digestive tract not only supports immunity, but also affects emotional stability.
"If the stomach is problematic, people become easily emotional. This is clear evidence that mental health and digestion are interrelated," explained Dr. Rita.
Furthermore, the microbiota from cheese can stimulate the brain to produce happy hormones such as dopamine and serotonin, without having to rely on sweet foods that risk triggering diabetes.
"Aju also contains bioactive peptides and tirosin amino acids, which helps regulate the hormone of happiness naturally and sustainably," added Dr. Rita.
Common concerns about the fat content in cheese can be denied. Dr. Rita explained that cheese contains good fat that supports brain and nervous system functions. This fat contributes to the mind and ability to control emotions, makes cheese a nutritious intake that not only spoils the tongue, but also to the menutrition of the mind.
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On that occasion, Meg Cheese commemorates World Cheese Day every June 4. Meg Cheese brings back Meg Cheese Day 2025 with the theme 'Nusantara Cheese Carnaval'. Located in Sarinah Thamrin Jakarta on Sunday, June 8, 2025, this event is not only a cheese celebration, but also an inspirational stage for a pleasant healthy lifestyle.
Meg Cheese introduced a special edition titled 'Welcomeful Indonesia', featuring 4 priority tourist destinations in packaging design:
- Lake Toba Meg Cheese Serbaguna Slice
- Borobudur Temple Meg Cheese Cheddar Slice
- Mandalika Meg Cheese Melo Slice
- Labuan Bajo Meg Cheese Mozza Slice (newst product)
"Going forward is not just food, but friends who are healthy and fun," said Thomas Agus Pamudji, President Director of PT Megmilk Snow Brand Indonesia.
Through this campaign, Meg Cheese emphasized the importance of transparency in product content. As a pioneer in the Indonesian cheese industry which lists the percentage of cheddar cheese in packaging, Meg Cheese encourages consumers to live more honestly, both in choosing food and in living the values of life.
The latest innovations from Meg Cheese are Mozza Slice, a mix of cheddar (70%) and mozzarella (10%) with melted texture and soft taste. Suitable for healthy supplies, dynamic snacks, or contemporary food creations, this product is flavor-free, natural, and has Halal, BPOM, FSSC 22000, and NKV certification.
Meg Cheese Day 2025 will be filled with various activities such as Fun Run Challenge, cooking demonstrations, talk shows with professional chefs, culinary dishes, to entertainment and educational activities. Through this event, Meg Cheese invites people to celebrate cheese as part of their culture, taste, and honesty in life.
"We believe, with honesty as the foundation, the taste will be more delicious and life will feel more meaningful." close Theresia, Head of Marketing Meg Cheese
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