Feel Good Network Expands to Malaysia, Followed by the Launch of Tales Asia and 3 New Leadership

Photo: Special

Feel Good Network, an independent creative agency network for modern brands today announced its expansion into Malaysia, with the launch of Tales Asia, a full-service creative agency based in Kuala Lumpur. This was also accompanied by the appointment of three senior leaders.

Tales Asia

As reported in the e-Conomy SEA 2025 study by Google, Temasek, and Bain & Company, Southeast Asia's digital economy is projected to exceed US$300 billion in GMV this year, with ad purchases growing 16 percent year-on-year, driven by video commerce, creator-based content, and AI-powered ad formats. Meanwhile, the Indonesia-Malaysia corridor is getting more excited: Malaysian tourists are recorded as the largest group of visitors to Indonesia in 2024, while Indonesian brands in the F&B and lifestyle sectors are also expanding rapidly in the opposite direction.

"These two things are the underlying factors for our launch in Malaysia. Brands move and grow quickly, but only a few partners understand both sides. We built the Feel Good Network to understand this issue, combining independent adaptability with strategic understanding, so that clients always get quick ideas and mature execution," said CEO of Feel Good Network, Wisnu Satya Putra.

"I decided to join Feel Good Network because of the philosophy that describes myself. Growing must be felt well, or 'feel good', not forced but has intensity, sustainability and inspires the parties involved. This is also what underlies Tales Asia - we see a great opportunity to help Brands move in Indonesia & Malaysia, with expertise to understand the culture and habits of each country, making it relevant without having to lose identity. This is a role we want to live, a cultural bridge that is a local strength for regional growth," explained CCO of Feel Good Network & Founder of Tales Asia, Lila Talitha.

With 16 years of experience in Indonesia, Singapore, and Malaysia, Talitha is a creative leader who has won various prestigious awards and has a credible track record. During his previous tenure, he managed to collect more than 200 awards, pushing a number of "Agency of the Year" titles while raising the company's reputation on the global stage.

His expertise has also been recognized internationally, evidenced by the trust given to him as a judge at the ANDY awards, The One Show, MAD STARS and Adfest.

Leadership Appointments

Feel Good Network also announced three senior appointments: ● Reza Akbar as Chief Growth Officer (CGO) ● Erick Sebastian as Chief Content Officer (CCO) ● Ranggaz Laksmana as Group Strategic Advisor

Reza and Erick will lead the increasingly accelerated growth of Feel Good Network, expanding strategic partnerships, strengthening cross-unit solutions, and improving the way Feel Good Network plans, executes, and measures results.

Ranggaz Laksmana brings the strategic venture-building capabilities that have been honed in various sectors that face consumers directly. His role will support the company in business development and partnerships, while providing a broader perspective on the relevance of Brands, audience behavior, and growth opportunities.

Work Pattern

Since its inception in 2025, Feel Good Network has grown 8x and partnered with over 20 clients across industries. The network is built on one simple premise: Brands today face growth challenges that cannot be solved by one agency with one discipline alone - from the need to produce hundreds of content without sacrificing quality, managing influencers across lines, to understanding which metrics really drive the business.

Feel Good Network brings the right specialists for each of these challenges, connected by shared data and integrated strategies, so that each work produced contributes cumulatively to measurable growth.

"The Brands that work with us are not looking for an agency - they are looking for a growth partner who really understands the specific challenges and is able to bring the right people to solve them. Some need large-scale content without losing quality. Others want to turn social media into a real business channel, or finally connect data with various decisions that really matter. Strategy and creativity determine the direction; the right specialists ensure everything goes and has an impact. This is what drove our first year - and this is what we will scale up in the future," said Chief Growth Officer of Feel Good Network, Reza Akbar.

With the launch of Tales Asia and the strengthening of the leadership team, Feel Good Network enters an increasingly accelerated growth phase in Southeast Asia - bringing specialist capabilities in content, creative strategy, social, data, and commerce to its ever-expanding regional footprint.