Indodana PayLater Gandeng Alfagift Expands Access To Daily Expenditure Financing

Photo: Special

Director of PT Indodana Multi Finance, Iwan Dewanto, said the partnership was born from the increasing public need for fast and practical shopping services. We hope this collaboration provides an easier and safer digital shopping experience. PayLater Indodana is committed to providing affordable and flexible financing solutions," he said.

Alfagift, which is connected to more than 22.000 Alfamart outlets throughout Indonesia, noted the growth in application use in line with the increasingly strong digital consumption trend.

Alfagift Chief Commercial Officer Linda Valentin stated that the integration of the BNPL payment method is expected to increase customer convenience in transactions.

"This collaboration allows us to offer more practical and cost-effective payment options for users," said Linda.

Encourage Digital Transactions

Utilization of BNPL services has been recorded to continue to grow in the last two years, as consumer interest in short-term installment payment options increases without credit cards.

Integration of services in modern retail ecosystems is considered to be able to expand access to financing while at the same time encouraging digital spending on daily needs.

To attract users, Indodana PayLater and Alfagift provide discount promos of up to 50 percent with a maximum discount value of IDR 75,000 for transactions using Indodana PayLater until January 31, 2026, provided that the terms apply.