JAKARTA - MMS Land, a subholding from MMSGI, officially opened Crowne Plaza Labuan Bajo, the latest five-star hotel in the global network of IHG Hotels & Resorts. The presence of this hotel strengthens Labuan Bajo's position as a premium tourism destination and MICE activity center (Meetings, Incentives, Conferences, and Exhibitions) in eastern Indonesia, as well as supports the government's program in developing Super Priority Tourism Destinations (DPSP).
The hotel inauguration ceremony was attended by the Regent of West Manggarai Edistasius Endi, along with the management of MMS Land and MMSGI, as well as cross-sector strategic partners. This event became an important milestone in strengthening the competitiveness of NTT tourism and encouraging sustainable local economic growth.
Crowne Plaza Labuan Bajo presents 199 rooms with modern designs combined harmoniously with Flores hills. This hotel is equipped with:
Ballrooms with a capacity of up to 180 people, ideal for conferences, business meetings, and international events. Restaurants with a capacity of 150 seats, present local and international culinary delights. Pool breaks, multifunctional meeting rooms, fitness centers, and other leisure facilities.
With this facility, this hotel is expected to be the main choice for domestic and foreign tourists who are looking for a premium stay experience in Labuan Bajo, as well as support an increase in average length of stay for tourists, which currently reaches 4 days based on data from the Labuan Bajo Flores Authority (BPOLBF).
MMS Land CEO, Andre Chandra Biantoro, emphasized that Crowne Plaza Labuan Bajo is a strategic project that brings a multiplier effect to the local economy.
"We present the Labuan Bajo Crowne Plaza with 199 rooms, large capacity ballrooms, as well as complete facilities for MICE, leisure, and business. Its presence is expected to be able to open up direct employment opportunities, strengthen local supply chains, and increase added value for MSMEs and the regional creative sector," said Andre, in his statement, Monday, November 24.
According to data from the West Manggarai Regency Creative Economy and Culture Tourism Office (Disparekrafbud), the number of tourist visits in Labuan Bajo has exceeded 400,000 people by 2024. This figure shows a consistent upward trend and strengthens Labuan Bajo's potential as one of the main tourism centers in NTT.
The presence of international standard hotels such as Crowne Plaza is expected to strengthen the tourism sector, which based on data from BPS NTT shows strong growth with an increase of 13.28 percent in the accommodation and food and drink business fields in the fourth quarter of 2024.
The Regent of West Manggarai, Edistasius Endi, emphasized the importance of synergy between local governments and the private sector in developing sustainable tourism.
"Crowne Plaza Labuan Bajo is present as a pilot hotel in West Manggarai, with high service standards, orderly governance, and consistent regulatory compliance. The presence of this hotel not only adds premium accommodation for tourists, but also reflects the professional commitment in all licensing and operational processes since the beginning of its construction," he said.
Cluster General Manager of IHG Hotels & Resorts, Rajiv Srivastava, expressed enthusiasm for the operation of this hotel.
"We want Crowne Plaza Labuan Bajo to present Labuan Bajo's quiet and inspiring energy a place where guests feel welcomed since arrival. The location is designed to meet the needs of today's guests, both for businesses and holidays," said Rajiv.
This project was developed with international standards that remain based on community empowerment. MMS Land ensured that the majority of workers were recruited from local residents, as well as strengthening social contributions through CSR activities in the context of opening hotels, including distribution of basic food assistance and educational support for children at the St. Damian Rehabilitation Center, Binongko.
This hotel is part of MMSGI's vision to present a high competitive, sustainable, and positive social-economic project for the surrounding community in line with the spirit of Empowering the future which is the foundation of the group's journey.
With the local philosophy 'Mai Ga Nggoleng Loce Halas Ships' come and stay with us, Crowne Plaza Labuan Bajo invites the world to feel the authentic beauty of Labuan Bajo, combined with world-class services. The presence of this hotel not only opens a new chapter for East Nusa Tenggara tourism, but also becomes a symbol of synergy between Eastern Indonesia's nature, local cultural power, and global standards of the IHG Hotels & Resorts in building world-class sustainable destinations.
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