DAP And As Well As Japan Launch Japan Exclusive Collection, Strengthen Premium Mattress Market

Photo: Special

JAKARTA PT Duta Abadi Primantara (DAP), license holder of premium mattress brands and in Indonesia, launched and the Japan Exclusive Collection, the results of strategic collaboration with and Japan.

This step is part of the DAP strategy to strengthen its position as well as in the national and global premium mattress market.

"And has been present in Indonesia since 2001 by presenting premium-class sleep solutions. To strengthen our position in a competitive global market, we present the latest collection of mattresses imported directly from Japan, a country that is synonymous with advanced technology and high quality of life," said DAP President Director Anthony Setiawan to reporters, Tuesday, October 7.

This latest collection carries the theme "The Art of Reflected Sleep", inspired by the Japanese philosophy of Zen Living which emphasizes balance and harmony.

DAP and As well as Japan are trying to bring products that combine modern traditions, innovations and technologies to create an optimal sleep experience.

And the Japan Exclusive Collection consists of three main variants: Grand Sirius, Premium Suite, and Natural Breeze. All types are equipped with superior features such as the Fireblocker, 11-Zone Pocket Spring, Triple Breathable Point System, and Cooling Technology for maximum comfort and security.

This product is available in 12 Sleep & Co boutiques. such as Senayan City, PIK 2, Taman Anggrek Mall, Tunjungan Plaza, as well as in modern retail channels such as Metro, Sogo, and Seibu.

Anthony is optimistic that the presence of this latest collection can strengthen penetration and in the premium market in the country.

"With this collaboration, we want to bring a global standard sleep experience to Indonesia through a combination of Japanese technology and distinctive comfort as well," he said.

The launch of this collection also confirms the DAP's commitment to providing sustainable innovation in the international standard premium sleeping product segment.