JAKARTA - PT Bank Rakyat Indonesia (Persero) Tbk or BRI has again shown its commitment to strengthening the penetration of digital services in the lifestyle ecosystem through its participation in the largest culinary festival in Jakarta, Kampoeng Tempo Doeloe 2025.
The annual culinary event, which has been taking place since 2004, is back on August 15 September 28, 2025 at La Piazza, Summarecon Mall Kelapa Gading. Raising the theme Citarasa Nusantara, the festival presents more than 100 food tenants serving various culinary delights of the archipelago.
Several legendary and popular culinary MSMEs also enlivened this event, including Sate Maranggi Hj. Yetty, Gudeg Yu Djum, Bakmi Gang Kelinci, Es Doger Pak Asep, Telor Kerak Bang Udin and Pempek Candy Palembang. Not only culinary, visitors will also be spoiled with music entertainment every weekend which makes this event a complete destination for family recreation.
BRI Network and Retail Funding Director Aquarius Rudianto emphasized that BRI's support for the Kampoeng Tempo Doeloe event is a tangible manifestation of support for the development of MSMEs while increasing engagement with the community.
Through BRImo and QRIS BRI, we not only provide convenience in transactions, but also provide various interesting benefits. BRI participation in this event is part of our efforts to encourage digital financial literacy while strengthening a cashless lifestyle in Indonesia," said Aquarius.
During the festival, BRI presents various interesting programs, ranging from 20% cashback for BRImo QRIS transactions, direct prizes for BRImo users who are active in conducting various financial transactions, opening BRI Savings account BritAma bundling BRImo with a balance bonus of IDR 50,000, to a top up fund program with exclusive prizes and an auction of top up funds with the latest gadget premium prizes. All of these programs are designed to provide a more profitable transaction experience for the community.
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The excitement of Kampoeng Tempo Doeloe 2025 is also increasingly felt by the presence of Special Performance from well-known Indonesian musicians. The main stage has been opened on Sunday, August 17, 2025 with the band Vierratale which will enliven the celebration of Independence Day with energy-filled songs.
The excitement continued on Sunday, August 31, 2025, when the KLa Project entertained visitors with legendary songs full of nostalgia. The festival atmosphere will get warmer on Sunday, September 14, 2025 through the appearance of talented young soloist Raissa Anggiani, before finally closing with a magnificent concert from Padi Reborn on Sunday, September 21, 2025. The entire series of special concerts will be held starting at 19.00 WIB in the main area of La Piazza.
Through the synergy between culinary, entertainment, and digital transactions, BRI not only supports the development of MSMEs, but also expands engagement with the lifestyle segment which further prioritizes convenience, security, and profits in transactions. This is in line with BRI's commitment to always be present in every activity of people's lives, while at the same time emphasizing BRI's position as a universal bank, "concluded Aquarius. (ADV)
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