JAKARTA - In the midst of high inflationary pressures and uneven long-term financial planning in Indonesia, PT Sun Life Financial Indonesia (Sun Life Indonesia) together with PT Bank CIMB Niaga Tbk (CIMB Niaga) presents a new solution through the launch of the Insurance X-Tra Plan Protection product.
This product is designed to provide comprehensive and beneficial mental protection that can be processed into investment products in the future, making it a smart and relevant choice for the Indonesian people, especially today's generation, which is facing economic uncertainty with a dynamic lifestyle.
Research from the Sun Life Asia Financial Resilience Index 2025 shows that 55% of Indonesians do not yet have financial plans for more than a year, and only 9% have prepared financial planning for more than 10 years. At the same time, 92% of people are directly affected by inflation, which encourages them to focus more on daily needs than future preparations.
Many people, especially the productive generation, want to have protection but don't want complicated processes or long-term payment commitments. "The insurance of the X-Tra Plan Protection answers this need by offering protection and the benefits of living in one product that remains easily accessible," said Octavianus Ariwan, Chief Partnership Distribution Officer of Sun Life Indonesia, in his statement, Tuesday, August 19.
As a traditional life insurance product, X-Tra Plan Protection Insurance offers a combination of protection and life benefits, namely:
- Life protection of up to 14x annual premiums, - Regular annual benefits during the active policy period plus contract end benefits guaranteed for a total of up to 140 percent of the total premium paid. - Bonus Terminal (if any) that can be accepted both at the time of death and at the end of the policy period.
Customers simply choose a plan with a premium payment period of 5 years or 10 years, to get protection for 20 or 30 years. This product is also equipped with an easy insurance application process, without a medical examination (up to IDR 2.5 billion), enough to answer simple health questions, making it even more inclusive.
As a banking partner who continues to focus on customer financial empowerment, CIMB Niaga sees that the need for long-term protection solutions that are easy, flexible, and provide various benefits continues to increase.
Therefore, the launch of the X-Tra Plan Protection Insurance with Sun Life is part of CIMB Niaga's ongoing efforts to answer this. The reason is, this insurance product does not only provide life and calm protection through the Mental Responsibility value given up to 14x annual premiums.
"With the Benefits of Annual Revenue and Contract-End Benefits, this product can help the community build long-term financial stability with benefits that can be felt during life, not only when risks occur, and of course it will further enrich the portfolio of protected and financial solutions available to CIMB Niaga customers. With the spirit of Work From Heart, we are ready to provide optimal and professional services for customers according to our focus, namely Advancing Customers & Society," said Ariteguh Arief, Head of Prevention, Wealth and Insurance Business, CIMB Niaga.
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"With a simple process, maximum protection benefits, and competitive return potential, insurance X-Tra Plan Protection allows our customers to plan the future more confidently, without sacrificing the comfort of life today. Customers who want to enjoy the maximum protection benefits can consult and buy their products at the nearest CIMB Niaga branch office or contact 14041," added Ariteguh.
Insurance X-Tra Plan Protection is part of a long-term partnership between Sun Life and CIMB Niaga which has been running since 2009 and extended until 2039. This partnership signifies a strong synergy in providing access to practical, relevant, and high-value insurance solutions for the wider community.
"We understand that today's society wants a balanced financial solution, between life protection and financial benefits that can be felt directly. Together with CIMB Niaga, we want to provide a simpler, higher-value, and more affordable experience," concluded Octavianus Ariwan.
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