Indonesian Instant Noodle Products Are Selling Well In Canada, Exports Reach IDR 79.6 Billion

Illustration: Photo: Doc. ANTARA

JAKARTA - The Ministry of Trade (Kemendag) revealed that Canada's market demand for Indonesian instant noodles is increasing.

In fact, instant noodle exports to Canada were recorded at US$4.94 million or equivalent to Rp79.6 billion throughout 2024.

RI Trade Attache Ottawa Mahdewi Silky said the figure increased by 75.12 percent compared to the previous year's 2.82 million US dollars.

"Indonesia's instant noodle export surge of more than 75 percent in 2024 shows that this product has high competitiveness in the Canadian market," he said in an official statement, Thursday, August 14.

This figure was conveyed by Silky after accompanying the Indonesian Ambassador Ottawa Muhsin Syihab to visit the Nai Nai Nai Noodle Noodle 'Indonesian Food' temporary outlet at the Square One Shopping Center, Mississauga, Canada, on Sunday, August 10.

The Ministry of Trade, continued Silky, continues to encourage the use of this momentum through a program to expand market access, including support for direct promotional activities, such as the Nai Nai Noodle pop-up store which introduces Indonesian authentic flavors to local consumers.

The culinary promotion that raises an authentic taste like this is in line with the increasing trend of Canadian consumer interest in ethnic foods and ready-to-eat meals," he explained.

As a follow-up, the Indonesian Representative in Canada will coordinate with the Ministry of Trade to explore the potential for collaboration between Indonesian business actors and local partners in Canada in order to promote Indonesia comprehensively and integrated.

The promotion includes goods, services, and cultural elements to expand market reach and strengthen Indonesia's image at the international level.

Meanwhile, Indonesian Ambassador Ottawa Muhsin Syihab appreciated this initiative. He said that outlets while instant noodles like this are not only aimed at introducing flavors

Indonesia kepada masyarakat Kanada, tetapi juga memperkuat citra positif Indonesia sebagai negara yang kaya tradisi kuliner.

"Nai Nai Noodle's presence in large shopping centers shows the potential for Indonesian culinary delights to be able to compete in the international market," said Ambassador Muhsin.

Sekadar informasi, di gerai sementara ini, NaiNai Noodle menyajikan hidangan mi dan menu nusantara lainnya yang terinspirasi dari resep tradisional keluarga.

Selain menyajikan mi instan, gerai sementara ini juga menjual berbagai produk makanan Indonesia, seperti sate, rendang, nasi goreng, aneka gorengan, dan keripik.

Dengan demikian, kehadirannya di pusat perbelanjaan terbesar di Ontario menjadi strategi untuk memperluas jangkauan pasar kuliner Indonesia di Kanada.

For your information, at this temporary outlet, NaiNai Noodles presents noodles and other archipelago menus inspired by the family's traditional recipes.

In addition to serving instant noodles, this temporary outlet also sells various Indonesian food products, such as satay, rendang, fried rice, various fried foods, and chips.

Thus, its presence in the largest shopping center in Ontario is a strategy to expand the reach of the Indonesian culinary market in Canada.