Shopping Center Entrepreneurs About Rojali And Rohana: Not Something New

Mall (Photo: Antara)

JAKARTA - Chairman of the Indonesian Shopping Center Management Association (APPBI) Alphonzus Widjaja opened his voice regarding the phenomenon of Rojali and Rohana. He said the phenomenon was not new.

For your information, Rojali is a term for the group to rarely buy. Meanwhile, Rohana is an acronym for the group, only asking. Both refer to the phenomenon of visitors coming to shopping centers without making purchases.

"Rojali and Rohana for shopping centers are nothing new," he told reporters at the Ministry of Trade's Office, written Thursday, August 7.

Alphonzus said the intensity of Rojali and Rohana sometimes drops and rises depending on the factors that influence it. For the lower class, economic factors are one of the causes.

In the upper middle class it also happened, but not because of purchasing power. But the factors that were earlier, economic macro, then global, global impacts all affected. That's what makes Rojali and Rohana sometimes go up, sometimes down," he explained.

According to Alphonzus, this phenomenon is currently increasing because it is associated with purchasing power. Moreover, shopping centers experience a longer low season. Because, the moments of Ramadan and Eid al-Fitr arrived early.

"There is an additional low season of 2.5 months, namely April, May, until mid-June," he said.

On the other hand, Alphonzus said that the existence of Rojali and Rohana was always there along with the shift in the function of shopping centers. Now, also as a center for education, entertainment and social interaction.

"The main reason is because the function of the shopping center has changed, it's no longer just a place to shop, right," he explained.