JAKARTA - The Ministry of Trade (Kemendag) said that there were three focuss of work programs carried out to encourage national economic growth.
First, securing the domestic market. Second, namely the expansion of the export market and the third is that MSMEs can export, meaning that they dare to innovate and are also ready to adapt.
"In terms of securing the domestic market, the Ministry of Trade continues to encourage the strengthening of Indonesia's MSME growth through several programs," said Deputy Minister of Trade (Wamendag) Dyah Roro Esti in his remarks online at the Inabuyer B2B2G Expo 2025 event at the Smesco Building, Jakarta, Thursday, July 24.
According to Dyah Roro, the program includes increasing domestic market access, partnerships with modern retailers. Including of course with Hippindo, shopping centers to department stores.
"And the third is increasing competitiveness through strengthening product branding, packaging design and product certification as well," said Dyah Roro.
In addition to expanding market access and strengthening competitiveness, added Dyah Roro, his party also has a program to increase the use of domestic products through the 'West Use Local Movement', namely Gaspol.
"So, this program has the aim of fostering a cultural spirit, namely being proud, defending, buying and also using local products," said Dyah Roro.
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"And increase the purchasing power of the Indonesian people towards local products and encourage the strengthening of the Indonesian economy to continue to grow," he added.
Dyah Roro hopes that this movement can be implemented in all ministries/agencies, so that the use of domestic products can increase.
"We hope that this movement can be disseminated, can be our capital, how can we as individuals also have a role, yes, to contribute to national economic growth through very simple movements," he explained.
"This Local Use Thursday Movement is one of our breakthroughs at the Ministry of Trade, with the hope that other agencies, other ministries can also do the same," he concluded.
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