JAKARTA - Kao Indonesia stated that the weakening of people's purchasing power has not had an impact on the sales growth of various products.
Vice President Marketing Kao Indonesia Susilowati said that loyalty from consumers is important for companies, so they can boost sales.
"Actually, we see more about how the consumers respond to our products. Of course, the value of sales exists, but how their review is. When they say our products are of high quality, they are happy to use our products. Actually what we are looking for is loyalty from the consumers themselves," said the woman who is often called Susi to reporters after the 40th Anniversary of Kao Indonesia and the Launch of Biore Product Breeze Deodorant in Jakarta, Tuesday, June 10.
"For now, yes, there has not been (there is an impact of weakening people's purchasing power) because we always prioritize what is consumer satisfaction and also what is loyalty," he continued.
Susi added that there are a number of products that have boosted the sale of Kao Indonesia until the first semester of 2025, such as diapers to bath soap.
"Yes, in our category there are many baby diapers in Merries, sanitary napkins are also in Laurier and also Biore bath soap with UV Biore is also very good at selling," he said.
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Meanwhile, for the second semester of 2025, said Susi, his party is targeting its newest product, namely Biore Breeze Deodorant, to be the top 3 in e-commerce.
Thus, it is hoped that there will be an increase in sales in the future.
"For e-commerce and others, we should be at the top 3, yes. We are targeting to be the top 3 in this category," he concluded.
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