JAKARTA - PT Perusahaan Gas Negara Tbk (PGN) has won the Bronze Winner category Above the Line in the Indonesia Branding Campaign of The Year 2025 from Markplus Inc. PGN is considered superior in creativity, innovation, reach, and creates a significant impact on increasing awareness and use of natural gas by the public and the business sector through the Your Future Energy, Today! campaign.
The targeted ads strategy on social media and the gasKita kitchen renovation program initiated by the company can increase the number of GasKita household registrants by 9 percent compared to the previous year's 442,722 customers. Meanwhile, product awareness reached more than 50 million audiences.
Not only focusing on the residential sector, PGN is also developing digital interactions for B2B services through optimizing online meetings, providing experience of 2,479 customers of the industrial sector and power plants as well as 517 CNG/LNG idlers in the use of GasLine and GasLink products.
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"This award proves the effectiveness of our communication strategy in encouraging the transition to cleaner and more efficient natural gas energy and it is hoped that more people and business people will switch to natural gas energy," said PGN Corporate Secretary, Fajriyah Usman, in a written statement, Friday, March 21.
PGN continues to be committed to providing service innovations to increase the accessibility of natural gas energy for all customer sectors, both households, industry, and transportation and contribute to the sustainable energy transition in Indonesia.
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