Summarecon Bekasi, Primadona For Many Business Actors

Photo: Doc. Summarecon Agung

JAKARTA - After being appointed as the richest city in West Java based on the Central Statistics Agency (BPS) in 2024, Bekasi, which is also the largest city in West Java, continues to show a positive trend with a good business ecosystem and a growing investment level. Bekasi City has succeeded in showing impressive economic growth, coupled with the UMK which rose 6.5 percent to make Bekasi City the highest owner of the UMK in Indonesia.

Taking advantage of the population's density, as well as high accessibility, the exchange of goods in Bekasi City is rolling quickly driven by increasing people's purchasing power. One area known as the new economic magnet in Bekasi City and its surroundings is Summarecon Bekasi.

Stepping on 15 years since the presence of Summarecon Bekasi on March 10, 2010, this 3rd region of Summarecon has the charm of being an integrated township (integrated) that has turned the northern area of Bekasi City into a modernly growing metropolitan residential and commercial area, providing a easier and more comfortable life for residents and the surrounding community. Modernity and sustainable growth make the Summarecon Bekasi value even faster.

Summarecon Bekasi continues to move to build a city-scale area with the most complete facilities in Bekasi City, whose area development stage has now reached 70 percent of the total land area of 270 Ha.

The wheels of economic turnover do not only come from the market within the Summarecon Bekasi area which is already inhabited by more than 3,000 Heads of Families, but also from the people of Bekasi City and its surroundings. The reason is, apart from being a premium and classy residential destination, with various qualified facilities, now Summarecon Bekasi is also a destination for entertainment, lifestyle, culinary, automotive and financial, which makes it a target for many business actors with the potential market reaching 60,000 Heads of Families.

Most recently, La Spezia, a culinary waterfront close to nature and environmentally friendly, was in the BCBD (Bekasi Central Business District) Summarecon Bekasi area which was developed at the Summarecon Bekasi center as a lifestyle, business and culinary destination.

This area is very viral and has now become a hangout destination for Bekasi people and its surroundings, with a row of well-known tenants who have opened their businesses such as BYD, KIPINA Kids Bekasi, William Mobilindo, Maison Tatsuya Tepanyaki, Greyhound Cafe, Kopi Nako, Lawless Burgerbar, Menya Musashi, Fogo, Aroem, DeLeuit, Vilo, Sushi Hiro, Shuka Grill, Symmetries Coffee Roasters, Peloton Bike & Cafe, Feel Matcha, Bitter Sweet by Najla, Sai Ramen, which will soon open are Sore Restaurants, Wiro Sableng Garden, Sentosa Seafood Market, Derma Express, BMW, Permata Keluarga Hospital, to Inspiras Living.

It was Summarecon Bekasi's success that encouraged various business actors to flock to expand their business in this area which is known to be advanced and always alive. There are at least 500 business units that have opened brands or businesses in Summarecon Bekasi.

This was also explained by Wilson Rahardjo as the leader of the Bekasi Aroem Restaurant who said that he had opened the Aroem Restaurant in the Summarecon Bekasi area since 2024, which is the third branch in Indonesia.

"Every business expansion that we are undergoing, of course, goes through various considerations including regional potential to the market that is in line with what we are targeting. It turns out that, grateful for only a short time, Aroem Summarecon Bekasi is able to be well received by Bekasi residents and its surroundings. Apart from our high commitment to the quality of food and services, the location of the Aroem Summarecon Bekasi restaurant is also an important factor that complements this success. Being in the BCBD area right on the edge of the Summarecon Bekasi lake, carrying different vibes and making Aroemmarecon Bekasi fill the hearts of Indonesian culinary lovers. Indeed, from the beginning we have captured the good business potential in Summarecon Bekasi, with this busy and complete area of life, the rapid development of the area and good management by Town Management made business actors like us feel satisfied, "he explained.

Its existence is right at the heart of Bekasi City, coupled with the concept of a good area, maturity in management and beauty in product innovation and facilities, becoming the main foundation that makes Summarecon Bekasi a lat' to open a business and improve business image in this region with various potentials.

"From the high enthusiasm of the Bekasi people, we present K3MART in Bekasi City by choosing a very strategic location, namely in the Summarecon Bekasi area with a very beautiful view right on the edge of the lake. Until now, K3ART has become a place for snacks, hang out and shop for Bekasi residents," said Richard Stanley, President Director of K3ART, Lifestyle mart, which is being loved by young people, with the completeness of local food and beverage products, imports to Umkm, with the concept of cooking and eating on the spot.

Economic growth in Summarecon Bekasi, which is even considered inclusive, is considered capable of using it, ranging from MSMEs to well-known international brands, because the business space here is very wide open for many segments that fill a variety of locations, ranging from the Sinpasa Modern Market, the integrated commercial center to the mainstay mall in Bekasi City, namely Summarecon Mall Bekasi which this year will open stage 2, and make Summarecon Mall Bekasi as Bekasi's Largest Mall, with gross building area reaching 306,000m2 with 600 total tenants and estimates reaching 5 million visitors/month.

Comes with a new concept, namely a mall that is integrated with Sport Club, which will increase the attractiveness of SMB, which of course enlivens the level of visits to the Summarecon Bekasi area.

There is still high demand for a new business space in the Summarecon Bekasi area, making the area with this exclusive image re-release the latest commercial which is also the last commercial block, namely Crystal Boulevard Signature Commercial. After the success of Sold Out in stages 1 and 2, the Leading Commercial Unit at Main and Nearest Access from Landmark and FlyOver Summarecon Bekasi will release its Last Commercial Block on February 8, 2025.

With all the advantages it has, the Last Block Commercial of Crystal Boulevard Signature Commercial is offered at prices ranging from Rp3.7M with units marketed in the last Commercial Sales Block only 34 units. With this increase in business space, Summarecon Bekasi, known as cannot stand''' with all its breakthroughs, will add to the length of the new tenants list ready to contribute to economic growth in Bekasi City.