JAKARTA - Likupang in North Sulawesi has become one of Indonesia's Super Priority Tourism Destinations which has the beauty of open green nature, beaches, and even local cultural experiences with the unique habitat of green turtles, as well as a variety of unique birds such as the Black Makaka and Maleo.
Supporting the uniqueness of the area as a tourism destination, Adira Finance and the Indonesian Ministry of Tourism and Creative Economy (Kemenparekraf) collaborated to hold the 2021 Local Creative Festival to encourage small and medium enterprises (SMEs) in the creative economy to maximize their opportunities to grow, and increase added value. international quality products and services.
Head of Sulawesi, Maluku and Papua Adira Finance Regions, Nanang Kurniawan, emphasized that the 2021 Local Creative Festival is an activity to prepare SME players to anticipate the development of Likupang as a tourist destination that is a target for local and foreign tourists.
"The 2021 Local Creative Festival shows Adira Finance's commitment, which has always been a friend to SMEs, in increasing the competitive advantage of each business so as to add economic value to tourism development in Likupang," he said during a webinar, Thursday, October 7.
According to Nanang, as part of Adira Finance's corporate social responsibility (CSR) activities for Indonesia, the 2021 Local Creative Festival understands that there are challenges for SMEs in Likupang to be widely known, because as a tourist destination it is still relatively new.
For this reason, the training activities provided to SMEs participating in the 2021 Local Creative Festival focus on training to improve business skills, as well as the ability to market their products and services to make them more attractive in the market. From dozens of SMEs in Likupang who come from the Fashion, Culinary, and Craft business categories, based on the initial training and judging process, eight local UKM heroes were selected to represent Likupang to win the Local Creative Award.
Culinary :
- Redo Coffee
- Miens Souvenir
- Meldeb Kitchen
Crafts:
- Manado Ecocrafts
- Yannie Handycraft
- Sand House
Fashion:
- Zabay Collection
- Batik Bacharita
They will undergo advanced judging from figures who have expertise and experience in the fields of business and the creative economy. The jury consists of the founder of M-bloc Space, Handoko Hendroyono, as the chairman of the jury; and as members of the Jury are the President Director of Adira Finance, Hafid Hadeli; Deputy of Marketing for Creative Economy Kemenparekraf RI, Nia Niscaya; Director of HR & Marketing Adira Finance, Swandajani Gunadi; Director of Marketing for Creative Economy Kemenparekraf RI, Yuana Rochma Astuti; and Director of Adira Insurance, Wayan Pariama.
The best local UKM hero chosen by the jury is entitled to a Creative Local Award which will be handed out during the Gebyar Adira Kreasi event on November 13, 2021, to coincide with the celebration of Adira Finance's 31st Anniversary at Borobudur Temple, Magelang, Central Java. As additional motivation, the best SMEs will also get prizes worth a total of hundreds of millions of rupiah in the form of additional business capital, and exposure in various national media, both print and online.
In order to make the 2021 Local Creative Festival a success, Adira Finance collaborates with several parties to support its implementation, both from the government and the private sector, such as MUFG, Zurich, Adira Finance Syariah, as well as Baba Rafi Enterprise and Prasetiya Mulya Executive Learning Institute (ELI).
Through the 2021 Local Creative Festival, Adira Finance provides support for the national campaign #BeliKreatifLokal and Proud to be Made in Indonesia. This activity is held in line with the company's commitment to give the best contribution to the nation, in order to improve welfare. This is in line with Adira Finance's vision of "Creating Shared Values to Increase Prosperity".
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