JAKARTA - Sales transactions on National Online Shopping Day (Harbolnas) in 2024 reached IDR 31.2 trillion, an increase of 21.4 percent compared to a similar event in 2023, which reached IDR 25.7 trillion. This data was revealed by Deputy Minister of Trade (Wamendag) Dyah Roro Esti.
"Event Harbolnas this year experienced significant sales compared to the previous year. In 2023, Harbolnas' transaction record reached IDR 25.7 trillion, while this year the sales rate rose to IDR 31.2 trillion," said the Deputy Minister of Trade, as reported by ANTARA, Saturday, December 28.
Roro Esti also said that the sales rate of local products in Harbolnas 2024 increased by 31 percent from IDR 12.3 trillion to IDR 16.1 trillion.
Meanwhile, Coordinating Minister for Economic Affairs Airlangga Hartarto said, in an effort to create a strong market for domestic products, the government continues to encourage promotions and campaigns so that people prefer local products.
"When the market for local products has been formed, the supply will follow automatically. This step can also help reduce dependence on imported products," said Airlangga.
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The Deputy Minister of Trade also appreciated the Harbolnas program because the annual activity not only encourages domestic transaction activities, but also contributes to increasing sales of domestic products.
"Of course the increase in Harbolnas sales from 2023 of IDR 25.7 trillion and this year reaching IDR 31.2 trillion is not easy. We should appreciate this. Moreover, the increase in sales of local products has also increased by 21.4 percent. this is an added value for all of us," said Roro.
Previously, Coordinating Minister Airlangga together with Minister of Trade Budi Santoso, and Minister of Micro, Small and Medium Enterprises (MSMEs) Maman Abdurrahman launched the 2024 Harbolnas program on December 6, 2024. The program has been going on for 10-16 December 2024.
Harbolnas is one of the 100 working days programs of the Ministry of Trade in the hope of encouraging the purchasing power of the Indonesian people as well as supporting local products so that they can compete at home and abroad.
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