Enthusiasm Of 2021 Local Creative Festival Participants, Enthusiasm To Grow SMEs In Indonesia's Creative Economy

Illustration. (Photo: Special)

JAKARTA - The 2021 Local Creative Festival has increased the enthusiasm of small and medium enterprises (SMEs) in five Indonesian Tourism Super Priority Destinations (DSPs), namely Lake Toba, North Sumatra; Labuan Bajo, East Nusa Tenggara; Borobudur, Central Java; Likupang, North Sulawesi; and Mandalika, West Nusa Tenggara, to grow and increase their capacity to adapt and innovate to the development of the business world.

Since registration opened on September 1, 2021, as many as 223 SMEs from the Fashion, Culinary and Craft business categories have participated in the initial selection of the 2021 Local Creative Festival. Titled #TumbuhBersamaSahabat, this program is the result of collaboration between Adira Finance and the Ministry of Tourism and Creative Economy ( Kemenperakraf) Republic of Indonesia.

"Adira Finance appreciates the enthusiasm of the participants from the five Indonesian Tourism DSPs who have registered and will participate in the 2021 Local Creative Festival series. Through this program, we, together with our partner Kemenparekraf RI, can look for local heroes, namely local SMEs in the fashion sector. , Crafts, and Culinary, who are not only able to survive the pandemic, but also have the motivation to grow bigger," said Director of HR and Marketing at Adira Finance, Swandajani Gunadi, Friday, September 24.

SMEs that register at the 2021 Local Creative Festival are the latest representation of the face of SMEs in the creative economy sector in Indonesia, where they have the opportunity to increase business scale and build a business ecosystem together, with stakeholders from both the private and government sectors.

The Marketing Director of the Creative Economy Ministry of Tourism and Creative Economy, Yuana Rochma Astuti, welcomed this collaboration with Adira Finance, in an effort to improve the quality of SMEs in the five DSPs of Indonesian Tourism. The 2021 Local Creative Festival is a necessity in the development of SME businesses in the tourism sector, to be more adaptive, collaborative, as well as innovative, in order to support the national economy.

"The 2021 Local Creative Festival is a tangible form of collaboration between the government and the private sector (public private partnership), which supports the growth of Indonesian SMEs, especially in the five Indonesian Tourism Super Priority Destinations. It is hoped that the initiative from Adira Finance can be a good example and inspire other private sectors ," said Yuana Rochma Astuti.

Through the 2021 Local Creative Festival, Adira Finance provides support for the national campaign #BeliKreatifLokal and Proud to be Made in Indonesia. This activity is part of Adira Finance's corporate social responsibility (CSR) program which is held in line with the company's commitment to give the best contribution to the nation, in order to improve welfare. This is in accordance with the company's vision of "Creating Shared Values to Improve Prosperity".

SMEs participating in the 2021 Local Creative Festival will undergo a number of activities. After registering, they will be directly selected so that 50 SMEs are obtained in each of the Indonesian Tourism DSPs. They will then receive material to improve their soft skills through coaching camp activities by Prasetiya Mulya ELI.

Then, from the 50 participants, 3 local hero SMEs will be selected from each category of Fashion, Culinary, and Craft business in each Indonesian Tourism DSP. These 9 local hero SMEs will undergo a more intensive coaching camp from Prasetiya Mulya ELI and Ecamp Indonesia, using methods that can be directly applied by SMEs to grow their creative businesses.

In addition, these 9 local hero SMEs will be judged by the Jury, which consists of 5 figures with expertise and experience in business and the creative economy. The jury consists of the founder of M Bloc Space, Handoko Hendroyono, as the chairman of the jury; and as members of the Jury are the President Director of Adira Finance, Hafid Hadeli; Deputy of Marketing for Creative Economy Kemenparekraf RI, Nia Niscaya; Director of HR & Marketing Adira Finance, Swandajani Gunadi; and, Marketing Director of the Creative Economy Ministry of Tourism and Creative Economy, Yuana Rochma Astuti.

The jury will judge based on product innovation and originality, vision and mission, business models, and business strategies developed by SMEs from the three categories of Fashion, Culinary, and Craft from each of the five Indonesian Tourism DSPs. The best local heroes are entitled to the 2021 Creative Local Award.

As additional motivation, SMEs that become local heroes will get prizes worth a total of hundreds of millions of rupiah in the form of additional business capital, and exposure in various national media, both print and online.

This award will be given at the 2021 Gebyar Adira Kreasi event which will be held on November 13, 2021, as the culmination of the 2021 Local Creative Festival series. This event was held to coincide with the festive celebration of Adira Finance's 31st Anniversary at Borobudur Temple, Magelang, Central Java.

The series of trainings and awards given to the 2021 Local Creative Festival participants are expected to have a sustainable impact on SMEs, so as to give birth to local creative economy products with an international flavor. In addition, SMEs that become local heroes can grow to become icons for SMEs, as well as become the main destination when tourists travel to the 5 DSPs of Indonesian Tourism.

In order to make the 2021 Local Creative Festival a success, Adira Finance cooperates with several parties to support its implementation, both from the government and the private sector, such as MUFG, Zurich, Adira Finance Syariah, and Baba Rafi Enterprise.

"The 2021 Local Creative Festival is an acceleration momentum for SME players in increasing their capacity and capability to grow and develop, so that they can bring up competent creative economy SME icons, which in turn will become an added value to tourist attractions for local and foreign tourists, especially in Indonesia. five DSPs for Indonesian Tourism," concluded Swandajani.