Property Developer By The Conglomerate Eka Tjipta Widjaja Assists A Startup Development In BSD City Area

Illustration. (Photo: Doc. Sinar Mas Land)

JAKARTA - Sinar Mas Land launched the Digital Hub Next Action (DNA) program in the BSD City Digital Hub area. This is a movement in the startup ecosystem to spur the progress of startup companies, especially in the field of property technology (proptech).

Sinar Mas Land's Chief of Digital Tech Ecosystem and Development Irawan Harahap said the presence of the DNA program would complement the BSD City Digital Hub ecosystem with three main programs, namely Disrupto Digital Hub which focuses on the epicenter of innovation, Escalate on the acceleration stage and Incuba which focuses on the incubation stage. It is hoped that the developer of the property owned by the late conglomerate Eka Tjipta Widjaja can provide real incubation and acceleration for start-up companies.

"We have witnessed various startup incubation and acceleration programs. Most of them provide acceleration of the three required stages. This has prompted us to focus on making initiatives where acceleration can be maximized at each stage continuously. Thus, it is hoped that DNA can actually lead the company's success pioneering and joining leading technology companies in the BSD City Digital Hub ecosystem", said Irawan, quoted from Antara, Friday, June 4.

Daniel Surya, Chairman of Disrupto added that Disrupto is one of Digital Hub's partners in the DNA movement. Disrupto is an ecosystem of innovative thinking for the younger generation to answer the challenges of human life in the future which is carried out in several forms of activation.

In collaboration with Sinar Mas Land, Disrupto presents Disrupto Digital Hub as a multipurpose venue to bring together practitioners of technology, science, startups, as well as other digital and creative business players by offering exhibition programs, workshops, and talk shows on a regular basis.

"The collaboration between Disrupto and Sinar Mas Land through the Disrupto Digital Hub is expected to truly make Disrupto an ecosystem or forum that connects stakeholders in the fields of technology and science such as startups, academics, and investors. In addition, we also hope that the existence of Disrupto Digital Hub can attract the general public's interest in the technology and science industry so that in the future more innovations will be born from the thoughts of the nation's children", he said.

Actor and technology business actor, Dennis Adhiswara, who was partnered with in introducing Disrupto Digital Hub, said that in Indonesia the demographic number of people is not matched by the ability to work in certain fields, one of which is in the field of technology.

"Hopefully with the presence of Disrupto Digital Hub, we can open up opportunities to create a technology ecosystem that helps people improve their abilities", said Dennis.

Sinar Mas Land's Chief of Digital Business, Mulyawan Gani, added that Sinar Mas Land took part in the City Centric-themed funding stage. This venture capital company focuses on investing in early-stage startups and also later-stage startups in the real estate ecosystem.

He stated that the existence of this City Centric-themed funding company as a venture capital business sponsored by Sinar Mas Land with experienced partners is expected to be able to provide digital solutions to the community in the Sinar Mas Land ecosystem.

The existence of this venture capital will help accelerate digital innovation and provide support to all stakeholders in the Sinar Mas Land ecosystem to innovate. Sinar Mas Land through this funding strategy supports startup companies so that they can be creative and contribute to the development of the digital economy in Indonesia, starting from BSD City.

"We hope that companies that receive investment from us can take part in the transformation of Sinar Mas Land townships into smart cities, benefit the residents, and significantly support the advancement of digital technology and proptech in Indonesia", he said.