JAKARTA - Bank BJB presents innovation in regional economic development through the implementation of a series of The Ultimate10K Series running competitions powered by Bank BJB which will be held throughout 2026 in four major cities on the island of Java.
This initiative is part of the company's efforts to integrate sports with local economic activities through the development of sports tourism.
The Head of the Corporate Secretary Division of Bank BJB, Herfinia, said that the event not only presents sports competitions, but also becomes a platform for collaboration between strategic cities that have an important role in national economic growth.
The four cities that are the location of the event are Bandung, Surabaya, Tangerang, and Semarang. The four cities form an economic growth corridor from west to east Java with complementary economic characteristics, ranging from modern industrial centers, creative economy incubators, business distribution centers, to the driving force of the economy of the eastern region of Indonesia.
According to Herfinia, as the largest regional development bank in Indonesia, Bank BJB sees great potential from the synergy between the cities in promoting inclusive and sustainable national economic growth.
"Through The Ultimate10K Series, we want to present an ecosystem that connects sports, tourism, and people's economic activities in one series of activities," he said in an official statement.
The series of The Ultimate10K Series events is scheduled to take place in four cities throughout 2026, namely Bank BJB Bandoeng10K on May 17, 2026, Suroboyo10K on June 7, 2026, Tangerang10K on September 13, 2026, and Semarang10K on December 13, 2026.
In every event, Bank BJB not only acts as a sponsor, but also presents various banking services to support the activities of participants and the community.
The company introduced the bjb Tandamata savings product as a financial planning solution while encouraging a savings culture in the community.
In addition, transactions during the event were also facilitated through the DIGI Bank BJB digital banking service, which allows various payment needs to be carried out practically and quickly.
This activity also involves local micro, small, and medium enterprises (MSMEs) as part of the event ecosystem. The presence of thousands of participants and visitors at each event is expected to have an economic impact on the culinary, transportation, hospitality, and creative industries in the region.
Experience from the previous implementation of similar events shows that sports events are able to create economic multiplier effects for the host city, especially through increased tourism activities and public consumption.
Through The Ultimate10K Series, Bank BJB hopes to strengthen collaboration between local governments, sports communities, business actors, and the community in creating inclusive and sustainable regional economic growth.
This initiative is also in line with the company's spirit of "Tandamata For The Country" which emphasizes a real contribution to national economic development.
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