PRISMA Peruri Program Helps MSMEs Successfully Business On Digital Platforms That Are More Competitive

Photo: Special

JAKARTA - As part of the company's commitment to strengthening the digital capacity of the community, PERURI presents the Digital Community Literacy and Education (PRISMA) Peruri program, an educational initiative that is part of the Social and Environmental Responsibility program (TJSL) in increasing community digital literacy, especially MSME players.

This activity took place at Melting Pop, M Bloc Space Jakarta on Tuesday, December 9, as a form of PERURI's efforts to help MSMEs adapt and grow safely in the digital space through a smarter, more ethical, and responsible understanding of technology.

This year, PRISMA has the theme 'Secure Steps to Digital Success for Business Growth', which emphasizes the importance of digital security as the main foundation of business success in the digital era. The theme is designed to strengthen the ability of MSME actors to use technology wisely, safely, and effectively so as to increase their competitiveness in increasingly competitive digital markets.

This activity was opened by the POH Head of the Strategic Corporate Branding and TJSL PERURI Bureau, Yahdi Lil Ihsan. In his speech, he emphasized that the PRISMA program is a tangible manifestation of PERURI's commitment to encouraging the progress of MSMEs and community empowerment through strengthening digital capacity.

"In an increasingly connected era, we are not only required to be able to use technology, but also how to use it to increase productivity and maintain data security," said Yahdi.

The PRISMA program presents three speakers from the PERURI practitioners and internals with comprehensive material coverage. Fajar Himawan, Livestream Specialist at a multinational FMCG company, brings material about smart digital behavior, digital security, as well as content strategies and safe behavior in social commerce. Fajar provides an in-depth understanding of how to build a professional and secure digital presence, especially for MSMEs that rely on digital platforms to sell and interact with consumers.

Furthermore, Agung Muhammad Reza or known as goodlybetter, an entrepreneur, content creator, and brand marketer, shared an applicative digital marketing strategy for MSMEs. Agung explained how precise storytelling can increase the appeal of a brand, how marketplaces are maximized as sales channels, as well as how MSMEs can build strong and relevant brand identities. Agung's approach emphasizes that effective digital marketing does not always require large costs, but requires consistency, strong stories, and market understanding.

The last session was delivered by Holongan Simanjuntak, the Coordinator of the PERURI Management Channel, which introduces a series of innovations and digital products of PERURI that play an important role in maintaining the security of digital identity of the community and business actors. Holongan explained how services such as electronic certificates, digital signatures, and other authentication systems can help MSMEs secure transactions, protect business data, and increase their credibility in the digital world. This material reinforces PERURI's contribution as a high security technology company that supports Indonesia's digital economy ecosystem.

The implementation of PRISMA is designed as one-day interactive training that combines case studies, dialogue sessions, and applicative material exposure. This method ensures participants not only understand digital concepts, but are also able to identify cyber risks, maintain data security, manage online businesses effectively, and expand marketing reach in a safe and sustainable manner.

Until 2025, PRISMA has succeeded in cooperating with more than 100 MSMEs from various Jabodetabek areas, and in the last three years PERURI has consistently organized digital literacy and education programs as a form of the company's commitment to building a more prepared, protected, and empowered society in the digital era.