JAKARTA PT XL SMART Telecom Sejahtera Tbk (XLSMART) through its youth brand, AXIS, has again held the 2025 AXIS Nation Cup (ANC), the largest student futsal tournament in Indonesia, which has won more than 17,000 young athletes from 40 cities throughout Indonesia.
This activity, which carries the theme Sound of Champions', is part of AXIS' brand engagement strategy to strengthen its position in the youth segment, as well as support the growth of the creative economy and the national sports industry.
Director & Chief Commercial Officer of XLSMART, David Arcelus Oses, stated that the AXIS Nation Cup is a tangible form of the company's commitment to presenting a forum for the younger generation to excel and channel competitive spirit positively.
"This tournament is not only a sporting event, but also a form of AXIS' support for the aspirations, creativity, and potential of young Indonesians," said David.
The year 2025 will be the third AXIS Nation Cup. Along with increasing student participation in various regions, this activity has contributed to local economic activities, ranging from the transportation, tourism sector, to the creative industry involved in the production of digital content and events.
In the Grand Final round which was held at Istora Senayan, Jakarta, SMK Nusantara Jakarta came out as the men's futsal champion, while SMAN 2 Mojokerto defended the title in the women's category.
The total prizes prepared reached hundreds of millions of rupiah, including the Best Player, Best Coach, and Fairplay Team awards.
In addition to the match, AXIS presented a coaching clinic with professional futsal coach Hector Souto, who provided technical training to team participants and coaches.
This initiative is part of AXIS' efforts to build a sports ecosystem based on education and professionalism at the student level.
The AXIS Nation Cup 2025 peak event was also enlivened with music collaboration between JKT48, Feel Koplo, and Slank, which emphasized AXIS' approach in integrating sports, entertainment, and the creative economy on one platform.
Through the AXIS Nation Cup, XLSMART affirms its commitment as a telecommunications brand that is adaptive to digital trends and empowerment of the young community, while strengthening its contribution to the growth of the creative economy sector in Indonesia.
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