JAKARTA - Asuransi Sinar Mas is again holding financial literacy activities. On this occasion, financial literacy was given to Micro, Small and Medium Enterprises (MSMEs) in Batam City, Riau Islands.
This activity is part of a series of Financial Literacy Month activities as well as a form of real support for the Financial Smart National Movement (GENKAN) initiated by the Financial Services Authority (OJK).
Financial literacy was attended by 100 MSMEs registered with the Batam City Cooperatives and Micro Enterprises Office. Activities are filled with knowledge about financial planning, risk management, introduction of conventional insurance concepts and sharia insurance and credit guarantees.
Most of the MSMEs engaged in the culinary field were very enthusiastic about the material provided and asked many questions until the end of the session.
Through this financial literacy activity, Sinar Mas Insurance is committed to supporting government programs in increasing financial literacy and inclusion in Indonesia. We believe that a good understanding of financial planning and risk management will help MSMEs be more prepared to face business challenges and daily life," said Dumasi M M Samosir, Director of PT Asuransi Sinar Mas, in his statement, Wednesday, August 27.
Furthermore, Dumasi explained that Sinar Mas and Sinar Mas Insurance always supports efforts for MSMEs to advance to class. Support for this activity was also conveyed by the local government.
The Head of the Riau Islands Financial Services Authority said that this financial literacy activity was a concrete and concrete action, that this was a commitment from the Financial Services Industry to support MSMEs.
"As we all know, MSMEs are the backbone of the economy. We really appreciate the steps taken by Asuransi Sinar Mas to be able to provide education related to insurance and distribute micro self-accident insurance for free for MSME players in Batam. It's like an umbrella that can protect against the risks that will occur," he explained.
M. Arfie Eranov, Head of the Integrated Business Service Center for Cooperatives and Micro, Small, and Medium Enterprises (PLUT KUMKM) Batam City, thanked the Sinar Mas Insurance and the Riau Islands Financial Services Authority for attending and holding the financial literacy activity.
"This activity is certainly in line with the importance of financial literacy and inclusion for MSME actors, because it supports the foundation of the regional and national economy. For MSME players, especially micro, there are still many who do not understand knowledge about finance, so it is necessary to increase awareness of the importance of financial management and planning," he said.
As a real contribution of support for MSMEs, Sinar Mas Insurance is in the form of FREE Protection Simas micro insurance protection for literacy participants. Sinar Mas insurance also shares dream bank and storybooks and colors insurance as a means of simple but meaningful education for participants.
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Asuransi Simas perlindungan merupakan asuransi kecelakaan diri yang memberikan perlindungan 24 Jam terhadap risiko kematian dan kembalik tetap akibat kecelakaan yang dijamin polis dan juga risiko biaya perawatan medis akibat kecelakaan.
Financial literacy was held in conjunction with the Batam Trip Agency Tour Contest (ATC) which was held by PT Asuransi Sinar Mas with the ATC winning Top Producer Partners from August 21 to August 24, 2025.
From 2015 to 2025, Sinar Mas Insurance has consistently organized 255 financial literacy activities that reached 183,871 participants in 58 cities in Indonesia. In addition, Sinar Mas Insurance has also distributed 143,021 micro insurance policies for free and 66,116 dream bank.
Sinar Mas Insurance's commitment to increasing financial literacy is realized not only through direct activities, but also through digital education on social media and the official website www.sinarmas.co.id, to ensure that more people can understand the importance of financial management and insurance protection.
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